Dissertation submitted in compliance with the requirements for the Masters Degree: Fashion, Durban Institute of Technology, 2004. / This study sought to reveal conceptual connections between experienced social reality and garment products as cultural artefacts. Evaluation of the aesthetic fashion appeal of garment products was seen as a specialised interpretive skill. Modelling of essential elements of fashion meaning in South African men's leisurewear aimed to render professional interpretive acumen more widely accessible / M