NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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1

A Study on The Influence of Visual Electronic Word of Mouth (VeWOM) On Consumer Travel Intention: A Mental Imagery Processing Perspective from A Developing Markets Context

Zimba, Chitivwa January 2022 (has links)
The full text will be available at the end of the embargo: 15th Dec 2026
Tourism industry
Visual reviews
Visual Electronic Word of Mouth (VeWOM)
Mental imagery processing
Dual coding
Structural equation modelling
Electronic Word of Mouth (eWOM)
Cognitive theory of multimedia learning
Zambia

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