Made available in DSpace on 2015-12-03T18:34:58Z (GMT). No. of bitstreams: 1 Luis_Eduardo_Carpentieri_Zollner.pdf: 638621 bytes, checksum: d4e01a608d7047ef2470efd6ef8d22eb (MD5) Previous issue date: 2009-03-27 / Obtaining an excellent organizational climate has been firmly put on "today's agenda" in business circles. Research justifies this concern: the benefits brought from keeping staff satisfied range from a lower employee turnover to an increased employee commitment to Company objectives. Finding, motivating and retaining talents has become one of the main missions for CEO's abroad and maintaining an excellent organizational climate has become an integral part of Human Resource's strategy in most companies. One way to measure organizational climate administration is to constantly measure the climate and, "compare oneself" with the market by way of specialist magazines such as the 'Guia VOC?? S/A"- the best companies to work for - in this case here in Brazil. Checking how important this publication is as a beacon which may, or may not, guide those talents is not the focus of this work, but rather it is to verify whether the Brazilian Stock Market (BOVESPA) has an inclination to pay an award for Company actions in firms with an organizational climate differential as shown in 'Guia VOC?? S/A". To this end a case study was carried out into Brazilian companies with Open Capital which were evaluated by 'Guia VOC?? S/A" over the period of 2002 - 2008. The results show the inexistence of statistically significant abnormal returns for those companies evaluated around and on the date of publication of the, 'Guia VOC?? S/A". / Obtaining an excellent organizational climate has been firmly put on "today's agenda" in business circles. Research justifies this concern: the benefits brought from keeping staff satisfied range from a lower employee turnover to an increased employee commitment to Company objectives. Finding, motivating and retaining talents has become one of the main missions for CEO's abroad and maintaining an excellent organizational climate has become an integral part of Human Resource's strategy in most companies. One way to measure organizational climate administration is to constantly measure the climate and, "compare oneself" with the market by way of specialist magazines such as the 'Guia VOC?? S/A"- the best companies to work for - in this case here in Brazil. Checking how important this publication is as a beacon which may, or may not, guide those talents is not the focus of this work, but rather it is to verify whether the Brazilian Stock Market (BOVESPA) has an inclination to pay an award for Company actions in firms with an organizational climate differential as shown in 'Guia VOC?? S/A". To this end a case study was carried out into Brazilian companies with Open Capital which were evaluated by 'Guia VOC?? S/A" over the period of 2002 - 2008. The results show the inexistence of statistically significant abnormal returns for those companies evaluated around and on the date of publication of the, 'Guia VOC?? S/A". / A obten????o de um excelente clima organizacional colocou-se na "pauta do dia" das discuss??es empresariais. Pesquisas justificam esta preocupa????o: os benef??cios trazidos por manter funcion??rios felizes v??o desde um menor turnover at?? o aumento do comprometimento do funcion??rio com os objetivos da empresa. Encontrar, motivar e reter talentos tornou-se uma das principais miss??es dos CEOs mundo afora e manter um excelente clima organizacional tornou-se parte integrante da estrat??gia de Recursos Humanos de grande parte das empresas. Uma das maneiras de aferir a efetividade da gest??o do clima organizacional ?? promover constantes medi????es do pr??prio clima e "medir for??as" com o mercado atrav??s de revistas especializadas como o guia VOC?? S/A - melhores empresas para se trabalhar, no caso do Brasil. Checar a efetiva import??ncia desta publica????o como um "farol" que orienta (ou n??o) o destino de tais talentos n??o est?? no foco deste trabalho, mas sim verificar se o investidor no mercado brasileiro de a????es (BOVESPA) possui uma propens??o a pagar um pr??mio por a????es de companhias de clima organizacional diferenciado apontadas pelo guia VOC?? S/A. Para isso foi realizado um estudo de evento com empresas brasileiras de capital aberto e que foram avaliadas pela VOC?? S/A no per??odo de 2002 a 2008. Os resultados mostraram a inexist??ncia de retornos anormais estatisticamente significantes das empresas avaliadas em torno e na data de publica????o do guia pela Editora Abril.