L’idée de cette thèse part du constat que les études de la mode fondées essentiellement sur le consommateur négligent les stratégies adoptées par les offreurs. C’est la raison pour laquelle cette étude s’articulera autour du travail de captation qu’opèrent les professionnels de la mode. Il existe une urgence à le penser car malgré tous les travaux en sciences sociales sur la mode, les recherches en sciences de l’information et de la communication consacrées à ce thème sont peu fréquentes voire inexistantes. Or une réflexion sur le concept d’une mode qui se veut captive soulève bien entendu des problématiques organisationnelles et communicationnelles. Car la mode est par définition ce qui se démode, son existence est éphémère. Roland Barthes l’a dit, la mode relève de l’imitation collective d’une nouveauté qui se renouvelle de façon permanente. Les acteurs qui suscitent son émergence sont aussi ceux qui la démodent chaque année en proposant une nouvelle. Il y a donc un renouvellement permanent non seulement des articles achetés par les consommateurs, mais aussi et surtout ceux proposés par les offreurs. La mode devient donc par définition une institution qui pousse le consommateur à l’achat permanent. ZARA et H&M, les deux géants mondiaux du prêt-à-porter, incarnent incontestablement cette situation. Leur captation consiste à proposer des collections de vêtements à la pointe de la mode, parfois directement inspirés des marques de luxe, le tout à des prix accessibles. Ces deux entreprises partagent peu de caractéristiques communes si ce n’est qu’elles distribuent des produits dits tendances à un public jeune / This Ph.D. dissertation is based on the observation that fashion studies that focus essentially on the consumer neglect the strategies adopted by providers. This is why the present study seeks to revolve around the work in illegal securement performed by the professionals of fashion. The issue requires immediate attention because, in spite of all the work in social sciences on fashion, researchers in Social Informatics dedicated to this theme are few or even non-existent. When it comes to theorising and questioning, the concept of a fashion wishing to captivate people naturally gives rise to organizational and communication problems. Because fashion is by definition that which puts things out of fashion; its existence is shortlived. Roland Barthes said that fashion stems forth from the collective imitation of a novelty which is constantly renewed. The actors who accelerate its emergence are also those that put it out of fashion every year by proposing another fashion. Thus there is permanent renewal of the articles bought by consumers and the direct implication of this is that the items proposed by providers are also renewed. Fashion thus becomes by definition an institution which precipitates the consumer into purchasing on a permanent basis. ZARA and H&M, the two world giants of ready-to-wear clothing, unmistakably embody this situation. Their illegal securement consists in proposing collections of clothing at the tip of fashion, sometimes directly inspired by luxury brands, and all this for affordable prices. These two companies characteristically little alike, except for the fact that they distribute so-called trendy products to a youthful public

No description available.

Shopping is part of our every day life. The number of items that people buy is effected by a large number of aspects, including arranging and layout of the goods at the shop. Merchandising, the science about shopping, considers these aspects. Therefore, the thesis itself is focused on merchandising. In the first part of the thesis, there is an explanation of the term, following by theoretical principles for store layout in the most effective way. The practical part considers the analysis of four stores Spotřební družstvo Jednota Volyně, their comparison and evaluation, including highlighting their weak and strong spots. This part also includes some recommendations which could, with the help of merchandising rules, help to improve these stores. This particularly is also the aim of the thesis.

The Diploma thesis deals with retail, merchandising and visual merchandising. The thesis focuses on every element that forms shopping environment and creates pleasant shopping atmosphere for the customers. The practical part tries to show a way how to make a decision about lighting a store. Models of different shops are made in 3D graphics with different lighting setting and a quality research shows which of them would the customers prefer the most.

The thesis is divided into two parts. The firts part deals with theoretical description of fashion merchandising, including specification of visual merchandising, sensoring merchandising and other aspects of shopping environment. The second part is dedicated to description of practical application of those principles in a selected shop of an international fashion retailer.

No description available.

The United States apparel industry has become more dependent on the overseas vendors; it is important for the industry to get to know about the sourcing destination more precisely. In general, developing countries are the leading suppliers of the apparel goods for the United States. But in practice, these countries are different in their strengths and weaknesses to fit in the supplier base for the US market. This study sought to identify the benefit factors of sourcing apparel from Bangladesh. The objectives of this study were to: Identify the considering factors of apparel sourcing; investigate the effect of these sourcing factors on Bangladesh; test the effect of these sourcing factors with regards to United States apparel imports; and identify relationships among sourcing factors regarding Bangladesh and United States imports. An online survey was administered to 106 industry professionals related to sourcing in the US. Data was analyzed using descriptive statistics and multiple regression. Participants found Bangladesh as a favorable apparel sourcing destination for several reasons. Results indicated many US apparel retailers, brands, and importers do not have experience sourcing apparel from Bangladesh. Additionally, results indicated participants were not aware of the detailed offerings of the vertically integrated Bangladeshi vendors. Inexpensive labor and standard product quality were considered positive influencing factors to source apparel from Bangladesh. Participants found import tariff and lead time as constraints for Bangladesh. Currency exchange rate between US dollar and Bangladeshi taka was not considered an issue by the participants. Results of this study indicate multiple advantages exist for US based apparel companies to source their manufacturing in Bangladesh.

The purpose of this study was to understand the factors and/or constructs that influence intent to pursue entrepreneurship. The study of entrepreneurship as a theoretical framework has increased significantly over the past two decades. Many undergraduate and graduate programs now have courses, majors, and minors dedicated to entrepreneurship education. Therefore, it is critical to understand what influences one to pursue entrepreneurship so that the most effective concepts can be taught. Eight major constructs were presented in this study to test their influence both directly and indirectly on intent: perceived desirability, perceived feasibility, subjective norm, entrepreneurial self-efficacy, prior exposure to entrepreneurship, future family commitments, future unemployment, and creativity. Responses were collected via an online survey from 120 students with majors in textiles, apparel design, and merchandising. Of the responses received, 102 were deemed usable. Exploratory factory analysis was used to test the significance of the data. Perceived desirability and perceived feasibility were shown to have a direct influence on intent. All other factors were tested to see if they impacted desirability and/or feasibility. Only subjective norm was found to effect both perceived desirability and perceived feasibility. Significance was also found between perceived feasibility and entrepreneurial self-efficacy and future unemployment. No correlation was found between perceived desirability and/or perceived feasibility and prior exposure to entrepreneurship, future family commitments, or creativity. The results strengthen previous literature on the major factors that influence entrepreneurial intent. Future research should focus on surveying students mid and post degree to gage intent to pursue self-employment.

Concerning the first part of the thesis, we deal with the theoretical aspect of merchandising. In the second - practical - part of the thesis, the theoretic knowledge are applied in the Jednota Uherský Ostroh's stores. There are information about Jednota Uherský Ostroh, concerning development of the company, the current economic situation and the rules of merchandising, too. 3 different types of stores are reviewed according to these rules.

Ingeniero Civil Industrial / 13/04/2020