Using a genealogy of the narratives of the Guadalupes, I explore three moral identities. The Mescalero Apache exist as caretakers of sacred space. Spanish and Anglo settlers exist as conquerors of a hostile land. The park service exists as captives, imprisoned in the belief that economic justifications can protect the intrinsic value of wilderness. The narrative shift from oral to abstract text-based culture entails a shift from intrinsic to instrumental valuation. I conclude that interpretation of narratives, such as those of the Guadalupes, is not by itself a sufficient condition for change. Interpretation is, however, a necessary condition for expanding the cultural conversation beyond merely instrumental justifications to include caring for wilderness's intrinsic values.