This study is focused on the spreading wave of militancy in the Muslim youth after 9/11 era.  The role Al Qaeda is researched in understanding this problem in the case study of Pakistan. Al Qaeda is considered as the nursery for the rising of militancy in the Muslims while Pakistan is the birthplace of Al Qaeda. The problem of militancy rose to the alarming level in Pakistan after 9/11 when the Pakistani state started to support the US in the war against terror which Al Qaeda and other Islamists consider as the war against Islam. The recruitment strategies of Al Qaeda and other Pakistani militant groups like Tihreak Taliban Pakistan (TTP or Pakistani Taliban movement) are studied through the discourse analysis. The primary data from the militant sources like the speeches, books and interviews of their leadership and ideologues, their official magazines and press releases are selected for this research. All this data is available in Urdu language which is translated to the English for this research. The theoretical framework of this research is based on the “Soft theory” of Josef Nye (2006) and the “three dimensions of Power” theory of Steven Lukes (2005). The results of this research show that the militants mostly use different types of arguments in their messages to the youth in their efforts for recruiting them to the path of militancy which include mostly the religious arguments. Along with it, they also attract youth to their path on targeting their grievances and hopes. They present to them the path of militancy as an end and the only way of revenge for their all grievances. These results also show that the militants also present militancy to the youth as the only mean for achievement of their various hopes which they believe these Muslims youth cannot get without militancy.