Abstract Mobile phone is one essential communication product to most Taiwanese nowadays. As the market approaching its full capacity, service providers are now facing more competitions than ever. Some much lower profit and decreasing number of users can also be expected. Hence all the telecommunication service providers are trying to increase their revenue through providing mobile digital services to compensate the decreasing revenue from voice sector. To be more precisely, telecommunication service providers are not solely telecomm operators after the integration with mobile data transfer. Mobile phone system is also changing from telecommunication system to a multifunctional mobile communication system. 3G (The 3rd Generation Mobile System) is the solution that meets new mobile communication requirements. The system is based in a new technology of wireless communication with a very high speed access to the Internet services. Mobility is the basic requirement of mobile networking service, the 3G system is enhancing the capability of mobile communication that allows us accessing the Internet, enjoying the multimedia entertainment, inquiring information, and doing mobile business anywhere. 3G is also giving the mobility to modern business activities. For instance, users can now accessing data, sharing interactive application software, and attending video conference through Internet and Intranet services. While users can now performing all these activities in anytime and place, the service boundaries between telecommunication, information, media, and entertainment will disappear. All these services will now be integrated, current fixed services will soon turn into mobile. We can watch video clips and receiving emails in the same time, also play on-line games with friends in any different corner around the world. From 9.6Kbps to 2Mbps, the data transmission speed of 3G system is 40 times faster than GSM system. It may now take 2 minutes to send a multimedia message with a photo and voice attachment, but in the future 3G system, it will be done within 5 minutes. Nonetheless, the 3G system is not only providing high speed data transfer services, but also the convenience of accessing data. The core technology of 3G is packed Internet Protocol which allows users to get wired anytime. Emails can easily be downloaded to the mobile phone handset too. Just press one button, employees can easily get connected with their company. Service providers will charge only when the users are retrieving data from the Internet, otherwise all services are free. The application of wireless services will be extended in the future. The needs of interaction between consumers and mobile equipment, also between one equipment and another will continue increasing. These interactions include system failure noticing, new order placing, or data transmitting. In addition to the telecommunication operators, businesses can also take good advantages of 3G to develop new applications. 3G will be a part of our life in the future. The licenses of 3G operators have already been issued in February 2002. How firms can develop one successful business model of mobile strategy has already become the critical issue for these operators. This research is focusing on the reactions of telecommunication market after the introduction of 3G services. The research topics include exploring the technical problems of 3G system, analyzing the impact of current GPRS, i-mode, MMS, WLAN, PHS to the 3G system, also examining the attitudes of different governments in launching the 3G system in the global market. A conclusion remark will be made with the analysis of current operations of services providers and the future trend of the market.

The aim of this thesis is to provide an overview of the rights and obligations of mobile virtual network operators in the Czech Republic and the corresponding rights and obligations of mobile network operators. The first part of the paper looks at electronic communications in general. It begins with a description of the development of European Union electronic communications legislation, the currently valid Electronic Communications Act and its relation to the Code of Administrative Procedure. The paper then presents the legal regulation of administrative supervision, competition law, public consultation procedure, notification procedure and the procedural regulation of adopting a measure of general nature. The authority and the organization of the Czech Telecommunication Office (CTO) and a classification of the business models used by mobile virtual network operators is then detailed. The second part of the text addresses legal rules directly governing mobile virtual operators, commencing with the legal prerequisites for the provision of electronic communications services and a notification of intention to commence the provision of these services. A thorough exploration of the legal regulation of the access and interconnection and reference offers based upon this regulation is then included. The paper...

The aim of this thesis is to analyse the mobile virtual operator market in the Czech Republic, regarding its development compared to abroad, and to identify the opportunities and threats in the Czech market. The first chapture describes the global development and future trends. The second chapter characterizes the development of Czech market of mobile services and important events preceding the entry of virtual operators. The third chapter focuses on analysis of Czech market compared to British, the mobile virtual operators are segmented and evaluated based on the potential for future success in the market. The opportunities and threats are identified through own qualitative research using the technique of focus group.

The primary objective of the master's thesis is to identify and to characterize following action steps, which lead to establish a virtual network operator as a new start-up company. Firstly, a virtual operator is characterized from a technical point of view and as an innovation. Czech telecommunication market is compared to foreign markets by its price level. The power of market competitors was described and market gaps were identified. A project founding a virtual network operator was made to support the main objective of the thesis. General action steps were identified and commented after the project part of the thesis.

The main objectives of this work are determining Self-Service Business Intelligence as one of Business Intelligence approaches, description and characterization of Qlik Sense and finally development of particular solution using the above tool. In the first part thesis deals with the theoretical side of the approach, describes its advantages and disadvantages and users coming into contact with the respective technologies. Subsequently, thesis specifies requirements for Self-Service Business Intelligence and mentions different requirements and sizes of solutions in organizations. At the end recommendations for the implementation of the approach and technologies are mentioned. The second part is devoted to Qlik Sense platform, as one of the representatives based on the Self-Service approach. At first basic features, options and benefits are described. Then the development of solutions and principles of work with this tool are explained. Finally, architecture of enterprise server solution is described together with installation steps and basic configuration of a Qlik Sense site. The third part is focused on mobile virtual operator GoMobil, its current state, Business Intelligence needs and last but not least the requirements and development of solution using Qlik Sense platform.

The main goal of this thesis is to compare the quality of customer service between the Mobile Network Operators (MNOs) and Mobile Virtual Network Operators (MVNOs) on the Czech mobile telecommunication market. The mystery shopping method is used as the source of data for the comparative analysis.