An average American consumes 52 kg of Frozen food, while an European consumes 40 kg, and a Japanese consume 12 kg. Compared to these advanced nations, China¡¦s consumer behavior and power can be viewed as uncultivated and full of potential. Thus, taking in China¡¦s long culinary history and long tradition of its cuisine, if food technology can be integrated into these specialties, there will be a bright future for China¡¦s frozen food market. This report collects its data from Access Asia Limited: Frozen Food In China Market Analysis and from focusing on frozen prepared food , investigates the growth, size, selection and advantage of the frozen food market in China The city of Shanghai is the most prosperous, goverened and educated city in China. With a well developed infrastructure and modernized malls, Shanghai provides the best environment for fostering a frozen food market. Thus, this report picks Shanghai as the main city of observation and arrives at the following conclusions ¡G 1. The Frozen Food Market in Shanghai will enjoy a promising 5% growth rate, a potential market for any new investors . 2. From observing the sales of dumplings and meat , one notices that frozen cooked food will enjoy a bigger market share because it meets the consumer¡¦s need of basic nutrition intake . 3. Sanitation and safety are two primary concerns on the consumer. Thus establishing a good brand image is vital to any company¡¦s success. Selling products through supermarket is also a crucial channel that vendors need to establish . 4. Due to the common use of microwave in the common household, microwavable frozen food not only provides variation but is also convenient for the consumer, thus raising its overall value. A majority of the consumer believe that microwavable frozen food can maintain a dish¡¦s original flavor while saving time. As this market is merely in its fledgling state, it is advised that all companies should pay attention to this market .