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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Quality perception through advertisements : A study of anti-age moisturizers

Erdeljac, Emelie, Dezert, Gloria, Walkowicz, Katarzyna January 2011 (has links)
Purpose: The purpose of this thesis is to identify particular features and attributes  that communicate quality in printed advertisements in order to further understand consumer perception of these quality features. Background: Nowadays, cultural images of youthfulness are promoted by media and advertising. Previous research indicate that price, brand name and store names are the most influencing features concerning the quality perception for consumers. However, advertising permits consumers to have access only to a specific level of information regarding the product. Printed advertisement do not present the common attributes such as price or store name that permit to evaluate quality. Therefore this study will examine the features and attributes that communicate quality in printed advertisements from the consumer’s perspective. Method: The purpose of this thesis was fulfilled by conducting a magazine content analysis of advertisements and by conducting interviews with women in the age between 45-60 years old. To analyze the results, theories connected to quality perception and advertising were used. Conclusion: Three interrelated categories were identified to play a significant role in the quality perception: credibility, exclusivity and emotions. When in accordance with each other and in balance, the presence of these categories influence the quality perception. / Syfte: Syftet med den här studien är att identifiera särskilda faktorer och attribut som kommunicerar kvalité i tryckt reklam i syfte att vidare förstå konsumenters uppfattning av dessa kvalitetsattribut. Bakgrund: Nuförtiden främjas bilder av ungdomlighet i media och reklambranschen. Tidigare studier indikerar att pris, varumärke och butiksnamn är de faktorer som mest påverkar  konsumenters kvalitetsuppfattning. Dock tillåter reklam konsumenter att ha tillgång endast till en specifik nivå av information angående produkten. Tryckt reklam presenterar inte allmänna attribut såsom pris eller butiksnamn som tillåter utvärdering av kvalité. Därför kommer den här studien att granska faktorer och attribut som kommunicerar kvalité i tryckt reklam från konsumentens perspektiv. Metod: Syftet med den här studien blev uppfyllt genom utförandet av en innehållsanalys av anti-age reklamer i tidningar och genom intervjuer med kvinnor i åldern mellan 45-60 år. Till analysen av resultaten användes teorier med anknytning till kvalitetsuppfattning och reklam.  Slutsats: Tre sammanhängande kategorier var identifierade att spela en betydande roll i kvalitetsuppfattning: trovärdighet, exklusivitet och känslor.  När i enlighet med varandra och i balans, gör närvaron av dessa kategorier att kvalitetsuppfattningen påverkas.
2

Proyecto Aurora

Álvarez García, Daniel, Cebreros Salazar, Enrique Alberto, Herrera Ludeña, Yenifer Carolina, Herrera Vásquez, María Angélica, Sayas Monrroy, Mariafe Jazmín 28 January 2021 (has links)
En el presente trabajo de investigación se analizan todos los aspectos necesarios para iniciar un proyecto de negocio basado en la elaboración y comercialización de productos de cuidado personal hechos a base de algas pardas, mayormente conocido como sargazo. Este insumo brinda colágeno, hidrata y contiene vitaminas beneficiosas para la piel, por lo que es adecuado recibir sus nutrientes a través de productos de uso rutinario. Actualmente, el mercado de productos de higiene y cuidado personal se encuentra en crecimiento por la situación actual de la pandemia del COVID-19, por lo que la población ha priorizado el consumo de productos que le aseguren limpieza y cuidado. Adicionalmente, ya existía una tendencia a utilizar productos que contengan insumos naturales para el cuidado de la piel, por lo que un negocio con estas características tiene valor agregado frente a las otras empresas del mercado actual en Perú. A partir de las situaciones planteadas nace Aurora, negocio de productos de cuidado personal hechos a base de algas pardas en presentación de jabón y crema hidratante. Aurora cubre las necesidades de este tipo de productos de los usuarios de nivel socioeconómico A/B y C de las zonas 6 y 7 de Lima Metropolitana. Se estima que su tamaño de mercado inicialmente es de 432 649 personas, con un crecimiento anual del 6%. Para el inicio de sus operaciones se necesita una inversión inicial de S/ 14 869,26, la cual le permitirá adquirir los recursos necesarios para la producción y comercialización del producto. / This research work analyzes all the necessary aspects to start a business project based on the development and commercialization of personal care products made from brown algae, mostly known as sargassum. This input provides collagen, hydrates and contains beneficial vitamins for the skin, so it is appropriate to receive its nutrients through products for routine use. Currently, the market for hygiene and personal care products is growing due to the current situation of the COVID-19 pandemic, so the population has prioritized the consumption of products that ensure cleanliness and care. Additionally, there was already a tendency to use products that contain natural ingredients for skin care, so a business with these characteristics has added value compared to other companies in the current market in Peru. From the situations raised, Aurora was born, a business of personal care products made from brown algae in a presentation of soap and moisturizer. Aurora covers the needs of this type of product for users of socioeconomic levels A / B and C in zones 6 and 7 of Metropolitan Lima. It is estimated that its market size initially is 432 649 people, with an annual growth of 6%. An initial investment of S / 14,869.26 is required to start its operations, which will allow it to acquire the necessary resources for the production and commercialization of the product. / Trabajo de investigación

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