The influence of image over the success of organisation was analyzed in the Master’s degree dissertation. The theoretical scientific literature of foreign and Lithuanian authors was analyzed, the analysis of concepts of the organisation’s image, kinds if image and ways of forming were presented. The empirical research was performed. Factors influencing the image of Kėdainiai town general education schools were researched, the object of the work was achieved and the tasks were realized. The formulated hypothesis of the scientific research stating that the main factors forming the school’s image are the high quality of education, the close association of members of school communities and the formation of public opinion was partly confirmed. Conclusions, recommendations and means forming the positive image of a school were presented. On the basis of theoretical and practical results of the Masters degree dissertation, the paper on the subject “Means of Forming the Image of General Education Schools” was read in the Sixth Conference of Students’ Scientific Works “Urgent Problems of Economics and Management” on the 4th of May,2006.