- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
Showing 1 to 3 of 3 (0.107 seconds)Spelling suggestions: "subject:"Motion pictures inn advertising"" "subject:"Motion pictures iin advertising""
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Online, onscreen: motion picture promotion via the Internet /Johnson, Mary P. A. January 1900 (has links)
Thesis (M.A.)--Carleton University, 2001. / Includes bibliographical references (p. 166-174). Also available in electronic format on the Internet.
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An investigation into the comparative cognitive impact of conventional television advertising and product placementCarr, David Jasun January 2005 (has links)
Thesis (M.S. )--Kutztown University of Pennsylvania, 2005. / Source: Masters Abstracts International, Volume: 45-06, page: 2705. Typescript. Abstract precedes thesis as 2 leaves (iii-iv). Includes bibliographical references (leaves 69-75).
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A comparative study of product placement in movies in the United States and ThailandBanchuen, Woraphat 01 January 2007 (has links)
The purpose of this research was to compare the presence of product placement in movies across two different cultures, namely the U.S. and Thailand. In particular, this research examined the frequency of product placement in movies, the position of product placement in movies, and the target audiences in the U.S. and Thailand.
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