The fundamental aim of this study was to analyse the main marketing strategies used in developing and sustaining tourism in the Eastvaal region. An empirical study was conducted amongst the respondents from the local authorities, local tourism organisations, hotels and guesthouses. The information collected was used to write a case about the current reality of tourism marketing in the Eastvaal, which was later evaluated against the ideas presented within the theoretical framework. Furthermore, the study looked at the strategic plans developed by local authorities as well as private sector, which were aimed at encouraging local economic development in general and tourism development in particular. This process was aimed at understanding the effect of private and public sector partnership in the formation of marketing strategies that would impact on sustainable development of tourism industry in the Eastvaal region. A wide range of literature was consulted to understand theoretical base regarding marketing strategies and tourism concepts. However, the study was restricted to the evaluation of the current strategies applied so as to measure their impact in relation to growth and sustainability of tourism in the Eastvaal. Conclusions of the research indicate that an improvement is needed in the current marketing strategies so a to create long-term growth opportunities within the tourism industry. / Thesis (MBA)-University of Natal, 2003.

M.Tech. Business Administration. Business School. / In South Africa emerging farm enterprises are a primary focus of government interventions with the view of improving and increasing productivity and profitability of the land redistribution beneficiaries. However, the state of productivity and profitability of the emerging farm enterprises is not well documented. The problem faced by emerging farm enterprises in South Africa is that they are not graduating from emerging to commercial farming enterprises as was expected from 1994. Smallholder farmers find it difficult to participate in the markets because of a range of constraints and barriers reducing incentives to participation. There are several factors contributing to this, but lack of information on productivity and profitability seem to champion the dilemma. Not much is known about the productivity and profitability of emerging farming enterprises. The aim of this study was to contribute to the body of knowledge, in pursuance of measures of productivity and profitability for improving the emerging farmers' situation.