• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 1
  • Tagged with
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The Business Expansion of Multinational Retail Corporations in China ¡XA Case Study of Wal-Mart

Chen, Han-Yu 11 September 2008 (has links)
Why does Wal-Mart - the world¡¦s number one corporation of retailing industry in ¡§Fortune Global 500¡¨ ¡V not have the same effect of business expansion in China market as in the international market? How does foreign investment of retailing do under Chinese economic reform to entering WTO¡HThis study mainly discusses business expansion of multinational corporations in China Retailing. The readers can understand how multinational corporations developed in global market and China¡¦s market through the analysis of retailing development under the global economy. In addition, the developing progress of China retailing industry after economic reform is also analyzed in this research. In the example of Wal-Mart¡¦s business expansion in China, this study found that if foreign retailing corporations wanted to expand their business well, they needed to obey the limitation by law and still overcame the problems such as government relation, transportation and consumers preference. This study also found that Wal-Mart wanted to transplant their successful business model into China. However it can¡¦t be done under current law of China and limitations. Before there is no adjustment or any new business model for ¡§Wal-Mart China¡¨, observation of transplanting successful mode in China can be a great help for the readers to understand how Wal-Mart developed in China.

Page generated in 0.1797 seconds