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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Human Resource Management Activity Influences on Marketing Sales Performances - take Pharmacy Marketing for example

Lee, Chien-chang 28 July 2009 (has links)
The pharmacy industry in Taiwan has produced a succession of great changes in recent years, for example: The National Health Insurance, the division of medical treatment & medication, Join the World Trade Organization(WTO) which were putting into practice. However, the competent authority which protects the medicine price and nuclear price policying, bringing a large impact to the pharmaceutical factory. So the promotion sales are effected first. So, for be able to improve the sales¡¦ performance & understand the releationship of human resources management activities & sales¡¦ performance, this research attempts to take one pharmacy company for an example, and using Multiple Regression Anylysis to research the effect of Selection, Traing & Education, Salary & Welfare, Position Alternation & Employees Participating to Sales Amount, Achievement Rat of Sales, Leave Application & Customer Developing. Besides this, it also using the Analysis of Variance to understand the difference of sales¡¦ performance under the situation of Cost Reducing & Human Resource Promoting. So according to the Multiple Regression Anylysis & Analysis of Variance, this research get the results as follow: 1.Traing & Education, Salary & Welfare, Employees Participating, the three Human Resource Management Activities have the significance effect to Sales¡¦ Performance. So the hypothesis H-1, H1-3 & H1-5 are all supported. 2.Selection also has the significance effect to Sales¡¦ Performance, but not all of factors can anticipate the Sales¡¦ Performance. So in accordance with the hypothesis H1-1 just present a partical supported result. 3.Position Alternation just has the significance effect to Sales Amount, Leave Application & Customer Developing, but not has the significance effect to Achievement Rat of Sales. So in accordance with the hypothesis H1-4 just present a partical supported result. 4.Under the difference Type of Human Resource Management, The sales¡¦s performance not only has the significance effect to Sales Amount & Customer Developing, but also has the higher performance. However, there are no significance about this difference. So in accordance with the hypothesis H2-1 & H2-2 just present a partical supported result. According to above-mentioned results, if we want to enhance some of sales¡¦ performances, we should enforance some of the optional human resources activities. This research also discover that: The higher salary & welfare structure & The type of human resources promoting, which have the significance effect to increase the sales¡¦ performance.

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