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Thesis (Ph. D.)--Illinois State University, 2004. / Title from title page screen, viewed Oct. 15, 2004. Dissertation Committee: Jan Susina (chair), Christopher Breu, Sally E. Parry. Includes bibliographical references (leaves 176-181) and abstract. Also available in print.

Thesis (M. Phil.)--University of Hong Kong, 2000. / Includes bibliographical references (leaves 164-167).

Thesis (M.A.)--Georgia State University, 2009. / Title from file title page. Megan Sinnott, committee chair; Sarah Gardner, Meg Harper, Amira Jarmakani, Julie Kubala, committee members. Description based on contents viewed Feb. 11, 2010. Includes bibliographical references (p. 76-80).

Thesis (Ph. D.)--University of Texas at Austin, 1998. / Vita. Includes bibliographical references (leaves 336-342). Available also in a digital version from Dissertation Abstracts.

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Title: adidas and Nike Brand Stores Quality Comparison through the Eyes of Customers Objectives: Mystery Shopping is the instrument used to inspect the quality of adidas and Nike branded stores through the eyes of customers. Subsequently, the selected stores are compared and potential enhancements are proposed. Methods: Mystery Shopping - questionnaire focused on retail. Results: In terms of exterior, as well as interior, the Nike stores are ahead of the ones of adidas as the American brand has always been well-known for trying to initiate positive visual perception. On the contrary, adidas has provided better service quality demonstrated by modesty and higher selling effort from sales assistants towards customers. Also, adidas sellers have been more settled and disciplined. Additionally, adidas stores have worked more properly in terms of overall functioning. When comparing the stores of both brands with those in other world cities (Amsterdam, Berlin, Glasgow, London, New York, Tokyo), Prague stays behind. It has to fill the gap in the assortment and in the stores equipment, as well as in the service provided by sellers. Keywords: Marketing mix, retail, Mystery Shopping, adidas, Nike.

Text in German / Classics and Modern European Languages / M.A. (German)