One shall not ignore the health, public sanitation and social problems due to excessive drinking. This is particularly serious in aboriginal people; the seriousness has caught attention of governments around the world. In Taiwan, we have policies asking aboriginal people to control drinking. However, the results are not satisfactory. The research focuses on the drinking control policy with good results in Namaxia Township in Kaohsiung County. The research evaluates the policy, Love of Maya, through quantified and qualitative studies in light of social psychology and public policies to understand the effective execution mechanism of Love of Maya¡XDrinking Control Program, in Namaxia Township in Kaohsiung County and meaning of public policy. To effectively correct and solve excessive drinking problem among aboriginal people has become an urgent issue now.