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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"same brands -- south africa"" "subject:"same brands -- south affrica""

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An evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavior

Naidoo, Gedala Mulliah January 2011 (has links)
Submitted in accordance with the requirements for the degree of Doctor of Philosophy in Communication Science at the University of Zululand, 2011. / This study explores how new technologies are being adapted to advance and retain their market segment.
Name brands -- South Africa
Consumer behavior
Branding
Branded retailing

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