Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-07-04T13:54:59Z No. of bitstreams: 1 DicksonDeOliveiraTavares_DISSERT.pdf: 86563692 bytes, checksum: ec9d734742561daa0af23361e9a66692 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-07-12T14:51:20Z (GMT) No. of bitstreams: 1 DicksonDeOliveiraTavares_DISSERT.pdf: 86563692 bytes, checksum: ec9d734742561daa0af23361e9a66692 (MD5) / Made available in DSpace on 2017-07-12T14:51:20Z (GMT). No. of bitstreams: 1 DicksonDeOliveiraTavares_DISSERT.pdf: 86563692 bytes, checksum: ec9d734742561daa0af23361e9a66692 (MD5) Previous issue date: 2017-03-20 / Nos estudos da m?dia, as trocas simb?licas entre a produ??o e a recep??o permitem compreender como funcionam as engrenagens da ind?stria cultural. Em rela??o ao personagem Batman, nascido nas hist?rias em quadrinhos nos anos 1930, este estudo busca seguir o fluxo temporal em conex?o com o universo midi?tico, mergulhado no repert?rio imag?tico e simb?lico da cultura de massa com base da singularidade de sua trajet?ria. Ao problematizar a trajet?ria midi?tica do personagem Batman, analisa sua condi??o de media??o com adapta??es para o meio televisivo e cinematogr?fico identificando os discursos narrativos em contextos hist?rico-culturais distintos, com destaque para o percurso de midiatiza??o e de transmidiatiza??o, relativizando a rela??o entre autor-obra-leitor, sob a luz dos estudos culturais de John B. Thompson, das media??es de Jes?s Mart?n-Barbero, da narratividade de Umberto Eco, do conceito da Jornada do Her?i de Joseph Campbell e Christopher Vogler e os estudos sobre as narrativas transm?dia de Henry Jenkins e Carlos A. Solari. / In media studies, the symbolic exchanges between production and reception allow to understand how the cultural industry works. Related to the character Batman, born in comic books in the 1930s, this research aims to follow the temporal flow in connection with the media universe, immersed in the imagery and symbolic repertoire of mass culture through the uniqueness of his trajectory. Discussing Batman's mediatic trajectory, it analyzes his condition of mediation through his adaptations to the television and cinematographic medium, identifying the narrative discourses in distinct historicalcultural contexts, focusing on mediatization and transmidiatization, relativizing the relation between author-work based on John B. Thompson's cultural studies, Jes?s Mart?n-Barbero's mediations, Umberto Eco's narrativity, Joseph Campbell's and Christopher Vogler's hero journey concept, and studies on transmedia storytelling of Henry Jenkins and Carlos A. Solari.