Global ETD Search

1	China’s Soft Power in the Digital Age. : An Analysis of Nation Branding Strategies on social media Dahlberg, Oscar January 2024 (has links) This Thesis investigates China's utilization of social media for nation branding and its role in soft power projection in the digital era. Through an analysis of China's strategies on platforms like Weibo, WeChat, and Twitter, the study explores how digital communication shapes China's global influence and perceptions. Key factors influencing China's impact include cultural exchange, adaptability to technological changes, and strategic engagement with diverse audiences. The research highlights China's proactive approach to digital diplomacy, crisis management, and narrative control, emphasizing the country's efforts to enhance its soft power presence. The thesis provides valuable insights for policymakers, scholars, and practitioners navigating the complexities of global diplomacy and influence in the digital age. Soft power Nation branding Case study Digital communication Social media China International relations Digital diplomacy Nation branding strategies Globalisation Studies Globaliseringsstudier