This paper investigates the phenomenon of digital vision boards on the platform Landing, focusing on their alignment with postfeminist media culture and the empowerment narratives of neoliberal principles. Through a discourse analysis of vision boards and user interviews, the study explores the values and behaviours within this digital subculture. Drawing on Foucault's "technologies of the self" and Lauren Berlant’s “women’s intimate publics” the research reveals how vision boards have evolved into tools for shaping identity and aspirations in a postfeminist media culture.