Protecting the environment for future generations is crucial. Although businesses are under strong pressure to support sustainability, many leaders find it challenging to meet the environmental needs of the present without negatively impacting their economic goals. This paper describes some methods that businesses have adopted to effectively manage environmental issues and offer an opportunity for competitive advantage. In particular, three case studies show ways that the companies have embraced and integrated sustainability into their strategic planning process, which helped them achieve growth and success in the context of social and environmental concerns. The paper shows how these businesses have chosen to embrace sustainability to minimize the negative impact in our environment, society, and economy. The case studies can help managers define and prioritize their sustainability goals, achieve social and economic value, and transform these environmental investments into sources of competitive advantage. This paper can be beneficial to other businesses who desire to move beyond compliance of the law and become proactive in helping our environment for future generations.