Humanity is more civilized more cannot live without energy, but along with its heavier depending on the tradition fossil energy, also facing the resources exhausting and the environmental protection subject, the enhancement development of¡§renewable energy resources¡¨and¡§green energy resources¡¨has become the trend of global pursued. From the global climate vicissitude conference, proposed especially reduces the greenhouse gas emissions, every countries racks one's brains all, pondered how to reduce degree of dependency of the fossil energy and diversify the energy resources. Since developing new energy for future is an inevitably tendency, then how to position and how to plan the new energy strategy turns into the most important topic for each international energy company. This study namely takes A-Company as an example, discusses new energy strategy of the main global international energy company. This study aims at each advanced countries and the main international energy company first the new energy strategy, carries on the preliminary comparison and the analysis, then from competitive advantage theories and SWOT analysis, five strength analyses, product life cycle, diamond model, discusses the new energy strategy for A-Company .In this study case, To improve energy efficency, To manage emissions and To diversify the energy resources are the best new energy strategy, so that it can be well competitive advantaged . This study also suggests A-Company with some feasible planning actions to cope with the future energy developing scenario .