Since Hurricane Katrina, targeting redevelopment has become the dominant municipal strategy for neighborhood and city-wide revitalization. Since 2009, this strategy has been adopted and is currently being implemented by the New Orleans Redevelopment Authority in several New Orleans neighborhoods. One such area includes the commercial corridor of the Central City neighborhood, Oretha Castle Haley Boulevard (OC Haley). This thesis describes and assesses NORA‘s strategy for revitalizing OC Haley with regards to impacts on Central City‘s economic development and affordable housing—two of the area‘s greatest challenges. Although NORA‘s targeting strategy is proving effective in many respects, it is not without its limitations including creating a gentrifying environment. To address this foreseeable impact, this thesis recommends the incorporation of a Community Land Trust (CLT) into NORA‘s Central City Strategy to aid in effectively revitalizing the neighborhood without compromising affordability.