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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"news gamification"" "subject:"news ramification""

1

Exploring News Engagement among Young Adults through Motivational Core Drives

Korsun, Christina January 2022 (has links)
This study uses a qualitative methodological approach to investigate how core drives from the Octalysis framework can influence news engagement among young adults. This study conducts semi-structured interviews to identify young adults’ core drives and attitudes that influence news engagement, followed by participatory design sessions in order to explore gamification opportunities. The results show that understanding what core drives influence young adults’ motivation, can clarify how gamification could be implemented to increase their news engagement.
Gamification
News Gamification
Octalysis Framework
Core Drive
News Engagement
Motivation
Media and Communication Technology
Medieteknik

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