Investigation about blogs as a new webjournalism category, making a case study from BLOG DO NOBLAT to discover if blogs can innovate daily journalism practice. We approached the blog under study through qualitative textual analysis, with documental analysis and an open and semi-structured individual interview with the journalist, observing Ricardo Noblats professional appropriation and exploration of blog potentials. We arrived to ten aspects of webjornalism present in the blog, according to three perspectives: a) relations among media; b) the relationship between blog and journalist/blogger and readers/internet users; c) blogs and what it means to be journalist or make journalism. We note that blogs can be a new webjournalism category that appear specifically in the internet: they have a new content organization standard that is completely different from the one adopted by other news media for decades. They allow a new journalist/blogger and readers/internet users relationship with a more constant dialogue and easier exchange between the agents in a communicative process. They can make journalists more receptive to his publics opinion. We also note that blogs give journalists more freedom from his boss and communication companies, maintaining his status like a reality intermediary for society

Investigation about blogs as a new webjournalism category, making a case study from BLOG DO NOBLAT to discover if blogs can innovate daily journalism practice. We approached the blog under study through qualitative textual analysis, with documental analysis and an open and semi-structured individual interview with the journalist, observing Ricardo Noblats professional appropriation and exploration of blog potentials. We arrived to ten aspects of webjornalism present in the blog, according to three perspectives: a) relations among media; b) the relationship between blog and journalist/blogger and readers/internet users; c) blogs and what it means to be journalist or make journalism. We note that blogs can be a new webjournalism category that appear specifically in the internet: they have a new content organization standard that is completely different from the one adopted by other news media for decades. They allow a new journalist/blogger and readers/internet users relationship with a more constant dialogue and easier exchange between the agents in a communicative process. They can make journalists more receptive to his publics opinion. We also note that blogs give journalists more freedom from his boss and communication companies, maintaining his status like a reality intermediary for society