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Yes / This is the first issue of a newsletter issued by the Chemistry staff at the University of Bradford. The first issue reflects both the semester gone and the new year ahead. Edited by Dr T Swift with articles from both staff and students on the Chemistry courses. Contributions from Prof S Rimmer, Dr S Nayak, Dr W Martin, Dr S Hickey, Dr J Kendrick, Dr M Katsikogianni, E Castley, H Illing, L Lumsdale and J Mistry. / University of Bradford

Zugl.: Krefeld, Fachhochsch. Niederrhein, Diplomarbeit

The thesis aims to analyze and evaluate the current state of Czech email marketing. The author, based on his experience and supportive resources, compiled important criteria by which this analysis is performed on subjects from the field of ecommerce. The significance of all criteria and the ideal state in which they should be located are both outlined. The analysis objects are email campaigns (1439 samples) from selected subjects which the author has been collecting over 10 months. As a part of the work, in addition to the analysis itself, recommendations for improving and achieving quality and efficient email marketing, which has benefited both the sender and the recipient are also provided.

One of the strongest benefits, but at the same time also one of the reasons for unexploited potential of email marketing, is its high return on investment. As in the case of the firm FloraQueen, also other companies underestimate the efficiency of email marketing. The goal of this thesis is to contrast current email marketing activities of a concrete example against the best case practices and define approaches for achieving the most efficient results. To do so, latest email marketing statistics and trends are recompiled, internal analysis of FloraQueen is realized, industry benchmarks are established and a final set of recommendations is concluded.

Researchers at Utah State University created a school intervention called the FIT Game that has successfully increased children’s vegetable intake during lunchtime. The aim of this project was to create a home aspect to the FIT Game for parents that would increase the availability of vegetables within the home. Studies within this thesis discuss the development and revision of parent newsletters for the FIT Game program, as well as the implementation and assessment of the revised newsletters. Results from the assessments indicate that providing parent newsletters is not enough to change the vegetable availability at home. This home component was unsuccessful in provoking the desired change, and future FIT Game studies that choose to include a home component should consider multiple components for higher changes of likelihood of participation and increasing vegetable availability at home.

The thesis deals with e-mail marketing. It focuses on identifying factors that affect the behavior of users of e-mail and newsletter subscribers. It evaluates the role of e-mail marketing as a part of communication mix of companies and e-shops, current trends, e-mail campaigns, e-mail marketing software provider. To study the behavior of users of e-mail and newsletter subscribers a questionnaire survey was conducted on a sample of 610 respondents and in-depth interviews (n = 30). Content analysis was used to analyze electronic commercial communication. The results allowed to formulate recommendations for creation of e-mail campaigns of e-shops, Internet shops and other companies.

Master of Public Health / Public Health Interdepartmental Program / Mark D. Haub / Millions of U.S. grandparents are responsible for providing parental care, in the absence of the biological parent, for at least one grandchild under the age of 18 years. These caregivers may base their wellness and nutrition practices with their grandchildren on outdated advice. In 2010, Kansas State University Human Nutrition Cooperative Extension Service faculty launched a theory-based newsletter, entitled Nourishing the Next Generation, that was mailed six times per year to low-income grandparent caregivers, and posted on a public website (at http://www.k-state.edu/humannutrition/newsletters/nourishing-the-next-generation/index.html). Each issue disseminated small amounts of practical, specific, “how-to” nutrition- and wellness-related information that addressed topics identified as being of concern to this population and that used recommended word choice, format, and design principles. After five years of Nourishing the Next Generation being in circulation, we surveyed readers who had received it from one to five years in order to assess the impact it had and to highlight its strengths. This study combined qualitative and quantitative approaches by using written surveys with both open- and closed-ended questions. Two different types of participants who had received the newsletter, grandparent caregivers and community educators, received surveys. A total of 54 valid surveys were returned from the 492 that were sent to grandparent caregivers, while 30 out of 175 community educators completed surveys. The newsletter was perceived by responding grandparent caregivers to be very effective in improving their awareness, knowledge, motivation, and confidence to follow recommendations about healthy eating and physical activity. Also, reading it led to many self-reported positive changes in various nutrition, physical activity, and other wellness practices among 91 percent of the responding grandparent caregivers and their families. In addition, 70 percent of responding community educators used its contents extensively to disseminate information to wider audiences. In conclusion, including grandparent caregivers in wellness-related educational programs could be a good approach to target healthy lifestyle practices of both older and younger generations. An appropriately designed newsletter can effectively improve the health of a large number of people, yet has limited costs, and thus, is an excellent public health method.

Das Forschungsprojekt „Fit for Digital Publishing“ (FiDiPub) befasst sich mit der Digitalisierung in der sächsischen Kleinverlagsbranche. Anlässlich der 2. FiDiPub-Konferenz „‚Am Anfang war der Content …‘ – Best Practices für die strategische Content-Kuration in der Medien- und Kreativbranche“ am 26.04.2018 an der Leipzig School of Media, die sich mit dem Thema der Content-Kuration auf Produkt-, Marketing- und Managementebene beschäftigt, präsentiert das „Forschungsheft 13“ erste Ergebnisse der Projektinitiative. Dazu zählt ein Marktüberblick zur deutschen Verlagsbranche in Bezug auf den digitalen Wandel und ein Ausblick auf die Situation in Sachsen und den Raum Leipzig. Ein zweiter Beitrag beschäftigt sich mit dem einjährigen Bestehen des FiDiPub-Newsletters, gibt Impulse hinsichtlich der erfolgreichen Newsletterkampagnen-Gestaltung, erläutert Spezifika und Contentauswahl der FiDiPub-Mailingkampagne und analysiert anhand von Kennzahlen den bisherigen Kampagnenerfolg.:Verlagswesen in Deutschland – Ein Marktüberblick unter Berücksichtigung von Sachsen und des Raums Leipzig 1 Markt für Verlagspublikationen 1.1 Definition des Verlagswesens 1.2 Historische Entwicklung 1.3 Zeitungs-, Zeitschriften- und Buchverlage 2 Digitalisierung im Verlagswesen – Einflussfaktoren und Veränderungen 2.1 Begriffsdefinition „Digitalisierung“ 2.2 Branchenunabhängige Einflüsse der Digitalisierung auf die Arbeitswelt 2.3 Digitale Innovationen und deren Auswirkungen auf das Verlagswesen 3 Bestandsaufnahme des deutschen Verlagswesens 3.1 Verlagsbranche im Überblick 3.2 Buchmarkt im Überblick 3.3 Zeitungswesen 3.4 Zeitschriftenbranche 3.5 Unternehmen im Verlagswesen 3.6 Erwerbstätige im Verlagswesen und ihre Einkünfte 4 Sächsische Verlagslandschaft und Verlage in Leipzig 5 Zusammenfassung Ein Jahr FiDiPub-Newsletter – Impulse für das Newsletter-Marketing und Analyse der projekteigenen Newsletter-Kampagne 1 Einführung 2 Indikatoren eines erfolgreichen Newsletter-Marketings 2.1 Bausteine des Newsletters 2.2 Kennzahlen 3 Strategie des FiDiPub-Newsletters 3.1 FiDiPub-Kommunikationsstrategie 3.2 Content 3.3 Spezifika des FiDiPub-Newsletters 3.4 Kennzahlen 4 Analyse der FiDiPub-Newsletter-Kampagne 5 Fazit

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