This study examines the relationship which scholars have with newspapers against the background of a Newspapers in Education (NIE) programme in two black South African primary schools. Considering the presence of newspapers in the class as a medium of instruction, a number of factors are found to influence the -relationship which scholars have with newspapers. These factors are: scholars' access to newspapers; the nature of lessons using the newspaper; the character of the newspaper used in NIE and the context of education at the particular schools, including the attitudes and organisational abilities of both teachers and the principal. A description and analysis of this relationship is conducted in terms of the knowledge, attitudes and behaviour which scholars had -in te1ation to newspapers. This research is qualitative, undertaken from a constructivist-interpretative approach, and is set within international and South African contexts. The findings are relevant to understanding NIE programmes' interface with scholars' educational performance and with newspaper marketing objectives, as well as to the theorisation of NIE practices.