Obesity in America has grown widespread over the past decade and is a significant social issue that affects many families. Identifying interventions that are not only effective in the natural environment but are easy to implement are ideal for helping individuals engage in more fitness related activities. The purpose of this study was to evaluate the effectiveness of the NikeTM FuelBand for increasing physical activity in 3 adults. Additionally, a goal setting procedure was used to test if it enhanced the effects of the NikeTM FuelBand. Three measures were collected as part of the study, NikeTM Fuel, daily steps, and caloric expenditure. The NikeTM FuelBand was found to be effective at increasing all participants NikeTM Fuel score, daily steps, and caloric expenditure daily average from baseline to intervention phase. The goal setting procedure was found to be effective at increasing NikeTM Fuel point score, daily steps, and caloric expenditure daily average scores for two of three participants.