Color-blindness and color-consciousness are two ideologies aiming at prejudice and negative intergroup behavior reduction. Whereas color-blindness emphasizes the importance of breaking down group differences and considering everybody as an individal similar and equal to each other, color-consciousness emphasizes the recognition and appreciation of group differences. This dissertation is about the positive and negative aspects of both ideologies, as well as about their differential effects on emotions, behavior, and prejudice. Furthermore, a longitudinal study between 4 different countries analyzes the differences between minority groups and majority groups in matters of ideology preferences and of their links to prejudice. Finally, some variables are tested as useful predictors of the color-blind and color-conscious ideologies.

Color-blindness and color-consciousness are two ideologies aiming at prejudice and negative intergroup behavior reduction. Whereas color-blindness emphasizes the importance of breaking down group differences and considering everybody as an individal similar and equal to each other, color-consciousness emphasizes the recognition and appreciation of group differences. This dissertation is about the positive and negative aspects of both ideologies, as well as about their differential effects on emotions, behavior, and prejudice. Furthermore, a longitudinal study between 4 different countries analyzes the differences between minority groups and majority groups in matters of ideology preferences and of their links to prejudice. Finally, some variables are tested as useful predictors of the color-blind and color-conscious ideologies.