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Marketing strategy of establishing a brand of cold & flu medicine in China OTC marketKang, Li January 2001 (has links)
University of Macau / Faculty of Business Administration / Department of Management and Marketing
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中國制藥企業中的中成藥社會認同管理 / Social identity management of Chinese medicine product in Chinese pharmaceutical firms高華 January 2011 (has links)
University of Macau / Institute of Chinese Medical Sciences
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