by Chan Kui-kwong, Kenneth, Fung, Kwok-Yue, Dora. / Includes questionnaire in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 77-78). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF EXHIBITS --- p.vi / ACKNOWLEDGEMENTS --- p.vii / CHAPTER / Chapter I. --- BACKGROUND AND STATEMENT OF THE PROBLEM --- p.1 / Introduction --- p.1 / What are Instant Noodles? --- p.5 / Background --- p.8 / Hong Kong --- p.8 / London --- p.9 / Vancouver --- p.10 / Statement of Objectives --- p.11 / Chapter II. --- LITERATURE REVIEW --- p.12 / Chapter III. --- METHODOLOGY --- p.19 / Chapter IV. --- FINDINGS AND ANALYSIS --- p.21 / The Respondents --- p.21 / Dining Habits --- p.21 / Instant Noodles --- p.22 / Consumer Behaviour --- p.28 / Psychographics --- p.33 / Conclusion --- p.39 / Chapter V. --- RECOMMENDATIONS --- p.41 / To Lead in Hong Kong --- p.46 / To Break Through in London --- p.48 / To Grow in Vancouver --- p.51 / Chapter VI. --- LIMITATIONS --- p.55 / APPENDIX --- p.56 / BIBLIOGRAPHY --- p.77