NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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1

An Empirical Examination of Factors Affecting Adoption of An Online Direct Sales Channel by Small and Medium-Sized Enterprises

Li, Xiaolin 08 July 2008 (has links)
No description available.
Management
Marketing
Online Direct Sales Channel
ODSC
e-Business
SMEs
Adoption
Risk Propensity
Resource Slack
Perceived Ease of Use
Perceived Relative Advantages
Perceived Competitive Pressure
Behavioral Intention

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