Australia and the UK are both prominent economies in the international arena and share a strong trade and investment relationship. Interestingly, the UK while being a significant destination for Australian exports is an even more significant destination for Australian direct investment, a case anomalous to international trends. Analysis of this case elicits the question as to what factors differentiate between the firms that export and those that FDI. It is imperative to understand the differentiating factors between exports and direct investment as market entry decisions are decisive to the success of firms in international markets. A number of theories of international market entry have developed over the last quarter century, the ownership, location, and internationalisation model (OLI) is used in this study. The importance of the variables developed in this model are identified, and assessed as to their relevance to entry of Australian firms into the UK market through FDI or Exports. Qualitative information is used to support initial quantitative profiling. Results of the investigation indicate that while some variables were at times decisive, they were not predictive at all in other situations. The full interaction of the variables in the model was therefore concluded to be essential to fully differentiate between exports and FDI in all cases.

The purpose of this thesis is to evaluate how Start-Ups from Switzerland pattern their expansion to foreign markets and how prevalent traditional internationalization models are among Start-Ups. In order to conduct the research, the term Start-Up has been defined in comparison to other forms of enterprises. The first part of the literature review has been conducted regarding key concepts within the field of international business such as psychic distance or the choice of the right entry mode. The second part of the literature review has been conducted regarding relevant traditional internationalization theories as well as the international entrepreneurship theory, as counterpart to traditional internationalization theories. The theories have resulted in a conceptual framework that reveals the relations between the different theories. The thesis is built on a qualitative approach on the basis of a multiple case study by means of three interviews with Swiss Start-Ups. Further the thesis has followed a deductive approach to first build a profound knowledge about the internationalization process of Start-Ups. The authors of this thesis consider a good pre understanding of the research area as relevant to observe a pattern from the empirical observations. In the analysis chapter the differences and similarities between the theory and the empirical findings were discussed. The structure of both chapters, empirical findings and analysis, are structured in accordance with the conceptual framework. On the basis of the analysis, the conclusion chapter presents the responses of three research questions. Further the final chapter consists of theoretical and practical implications and recommendations as well as limitations and ends with proposals for a further research.