Tam Pui Ching, Maria. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 67-73). / Questionnaire also in Chinese. / Chapter Chapter One: --- Introduction --- p.1 / Chapter Chapter Two: --- Literature Review --- p.5 / Cultivation Theory --- p.5 / Stereotypes and Attitudes toward the Elderly --- p.8 / Factors Affecting Stereotypes --- p.9 / Media Influence on Attitudes toward the Elderly --- p.12 / Cultural Values of Family and Ageing --- p.15 / Chapter Chapter Three: --- Rationale and Hypotheses --- p.20 / Rationale --- p.20 / Hypotheses --- p.23 / Chapter Chapter Four: --- Methodology --- p.29 / Sample --- p.29 / Measurement of Chinese Cultural Values --- p.30 / Measurement of Attitudes toward the Elderly --- p.33 / Measurement of Stereotypes about the Elderly --- p.37 / Media Exposure --- p.39 / Chapter Chapter Five: --- Findings --- p.41 / Testing Hypothesis H1 --- p.46 / Testing Hypothesis H2 --- p.47 / Testing Hypothesis H3 --- p.47 / Testing Hypothesis H4 --- p.48 / Testing Hypothesis H5 --- p.48 / Testing Hypothesis H6 --- p.49 / Testing Hypothesis H7 --- p.50 / Chapter Chapter Six: --- Discussion and Conclusion --- p.52 / Appendix1 --- p.62 / References --- p.67

by Chan Yuen Yee, Irene, Chung Wing Sze. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 64-65). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / ACKNOWLEDGEMENT --- p.v / TABLE OF CONTENTS --- p.vi / LIST OF TABLES --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Elderly People and the Living Environment --- p.2 / The Role of the Living Environment to Elderly People --- p.2 / The Housing and Environment Needs of Elderly People --- p.3 / Physical Aspects --- p.4 / Social Aspects --- p.4 / Objectives --- p.5 / Chapter II. --- SCOPE OF STUDY --- p.6 / Marco Environment --- p.6 / The Changing Profile and Characteristics of Elderly People in Hong Kong --- p.6 / Ageing population --- p.6 / Education Level --- p.8 / Earlier Retirement and Retirement Population --- p.8 / Economics --- p.9 / Policy and Regulations --- p.10 / Age of Retirement and Pension Scheme --- p.10 / Tax Allowance for Maintaining Dependents --- p.11 / Old Age Allowances and Senior Citizen Cards --- p.11 / Public Medical Service --- p.11 / Financial Assistance to the Aged --- p.12 / Increasing Needs of Personal Financial Planning --- p.12 / Staying Period for Hong Kong Citizens in China --- p.13 / Social Cultures --- p.13 / Self-financing and Living Independently at Old Ages --- p.13 / More Life & Health Conscious --- p.13 / Better Perception on the Living Quality in China --- p.14 / Trend of Cross-boundary Traveling Between Hong Kong and China --- p.14 / Micro Environment --- p.15 / Demand for Residential Service for Hong Kong Elderly in China --- p.15 / Increasing Market Size --- p.15 / Market Potentials --- p.15 / Needs of Community Development for the Elderly --- p.16 / Demand on Residential Service in China --- p.17 / Limitations of living in China --- p.17 / Supply of Elderly Accommodation Service in Hong Kong --- p.17 / Private Housing --- p.17 / Public Housing --- p.18 / Residential Care House --- p.18 / Supply of Elderly Accommodation Service in China --- p.19 / Residential Care Homes --- p.19 / Private Housing --- p.19 / Product Features --- p.20 / Price --- p.21 / Location --- p.21 / Promotion --- p.21 / Chapter III. --- METHODOLOGY --- p.23 / Primary Data --- p.23 / Survey Objectives --- p.23 / Sampling Population --- p.24 / Sampling Method --- p.24 / Process of Survey --- p.24 / Limitations --- p.25 / Data Analysis --- p.25 / Secondary Data --- p.25 / Chapter IV --- SURVEY RESULTS AND DISCUSSION --- p.26 / Profile of the Respondents --- p.26 / Lifestyle and Consumption Behavior after Retirement --- p.27 / Living Arrangement after Retirement --- p.27 / Daily Activities after Retirement --- p.28 / All Respondents --- p.28 / Difference between Retired and Non-Retired People --- p.28 / Demographic Factors --- p.29 / Average Monthly Expenditure after Retirement --- p.30 / Proportion of Different Expenses on Monthly Spending after Retirement --- p.31 / All Respondents --- p.31 / Difference between Retired and Non-Retired People --- p.31 / Correlation between Monthly Expenditure and Percentages of Different Expenses --- p.32 / Correlation between Different Expenses and Likelihood of Retirement in China --- p.32 / Demographic Factors --- p.32 / Retirement Plan in China --- p.33 / Reasons for Retirement in China --- p.35 / Reasons for not to retire in China --- p.36 / Buying Property in China --- p.38 / Ideal Dwelling for Retirement in China --- p.39 / Chapter V --- RECOMMENDATIONS --- p.43 / Market Size --- p.43 / Target Customers --- p.44 / Expected Expenditure --- p.44 / Product --- p.45 / Interior Design --- p.46 / Supplementary Property Management Service --- p.46 / Supplementary Community Facilities --- p.47 / Place --- p.48 / Price --- p.49 / Promotion --- p.49 / Chapter VI --- CONCLUSION --- p.51 / APPENDIX --- p.53 / BIBLIOGRAPHY --- p.64

published_or_final_version / Social Work / Master / Master of Social Sciences