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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Provision of Mature Traveler Desired Services and Attributes by Hotel Type and Size

Potter, Virgil E. (Virgil Eugene) 12 1900 (has links)
In the past the mature market was often misunderstood and not considered to be a profitable market segment for hotel operators to pursue. Growing demographic numbers and increased affluence within the mature market are reasons for reconsideration. This study examined the business value of the mature traveler and the provision of services and attributes desired by mature travelers, as perceived by managers.

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