Weight loss programs for women are on the rise, including both face to face and online programs. However, current research is limited on the process measures and content which produce adherence and the largest outcomes. With obesity on the rise in the United States, it is important to understand out health coaches can strengthen their programs to better support the obese population in their weight loss journey. The purpose of this pilot study was to develop and test the acceptability of text message nudges among women participating in an online weight loss program; determine how dose may be associated with weight loss outcomes; and to test how goal setting text messaging nudges improve percent body weight loss among women participating in an online weight loss program. It was found that the implementation of text message nudges did not provide enough to continue to improve and extend the program to be more successful. However, qualitative data was recorded and found to provide helpful insight into what content was preferred by the participants.