This study targets assembly industry, which deals with varying businesses that require any product assembly. It reflects on the challenges of the current production lines at assembly industry regarding the trends of both the consumer and the industrial developments on technology investigated which aspects can be improved or re-designed under the given delimitations. Moreover further consideration is done on human operators’ role in the assembly line and their future role in correlation with their current challenges and expectations. Results and further analysis are done from the drift of the R&D on future assembly environment by considering interconnected software-hardware-human sides of the interaction, the change in the balance of products and also to point out new areas of research to Marketing and R&D Departments.