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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"optimism. consumers arketing"" "subject:"optimism. consumers amarketing""

1

Unrealistically Optimistic Consumers a Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior

Tanner, Robin J. January 2008 (has links)
Thesis (Ph. D.)--Duke University, 2008.
Optimism. Consumers Marketing

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