by Cissy C.S. Chan. / Questionnaires in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references. / Chapter CHAPTER 1 --- BACKGROUND --- p.1 / Chapter 1. --- The Oral Health Care Delivery System in Hong Kong / Chapter 2. --- The Hong Kong Oral Care Aids Market / Chapter 3. --- Oral Health Education in Hong Kong / Chapter CHAPTER 2 --- LITERATURE REVIEW --- p.11 / Chapter 1. --- Hong Kong Survey of Adult Oral Health1984 / Chapter 2. --- "Satellite Surveys by Students of the Faculty of Dentistry, University of Hong Kong" / Chapter 3. --- Tracking Study for HKDA Advertising Campaign1991 / Chapter 4. --- An Analytical Study on the Factors Affecting the Demand for Dental Care Hong Kong / Chapter 5. --- J & J Tracking Study 1991 on Toothbrushes / Chapter 6. --- J & J Tracking Study 1992 on Mouthwash / Chapter 7. --- J & J In-house Survey on Plaque Understanding and Mouthwash Usage1992 / Chapter 8. --- Psychology of Dentistry / Chapter CHAPTER 3 --- STATEMENT OF OVERALL OBJECTIVES --- p.25 / Chapter CHAPTER 4 --- METHODOLOGY --- p.28 / Chapter CHAPTER 5 --- RESEARCH FINDINGS --- p.30 / Chapter 1. --- Findings from Qualitative Research / Chapter 2. --- Finding from Quantitative Research / Chapter CHAPTER 6 --- RECOMMENDATIONS --- p.58