The diploma thesis describes business and cultural environment in Saudi Arabia by PEST analysis. The second part of the thesis reflects my own research of experience of exporters to Saudi Arabia.

The diploma thesis is structured into three chapters, while the first chapter informs about theoretical concept of B-2-B marketing, defines basic specifics of B-2-B market and concerns about actual trends and frequent mistakes, which are made while preparing B-2-B marketing strategy. Next chapter informs about actual situation on the server market in the Czech Republic and mainly focuses on the external and internal environment of the firm. The last chapter is based on the personal discussion with potential distribution and service partners that provided useful information about the concurrence, actual situation on the market and defined trade requirements towards Inspur.

The diploma thesis deals with the Strategic analysis of Pelhřimov hospital, allowance organization. The health-care facility, which is established by Vysočina region, is situated in dynamic environment. In the catchment area, which is defined by the district, the researched subject adopts the dominating position on the market. Doubtless, the strong points of Pelhřimov hospital are the human capital and the quality of provided health care. On the other hand, the weak points are economic situation of the hospital and insufficient marketing activities. On the basis of the determinated drawbacks, which come out of the internal and external analysis, the recommendation in the form of action plan is stated at the end of the thesis.

Abstract Title: Mobile Broadband: A Market Research Level: Thesis for Master of Business Administration in Marketing Management Address: University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig.se Author: Hibel Sobbizadeh Supervisor: Maria Fregidou-Malama Date: 2010-01 Aim: This research is performed in order to investigate about Mobile Broadband (MB) market and the evolution of mobile broadband modems in this market. The aim is to find out how the MB market is developing and which MB modems are dominating the market at present and future time. The study describes the history behind the MB market and its present and future state where an increase of “internet connected” devices is almost inevitable. It at the same time discusses how the MB modems are developing from today‟s PC data cards and USB dongles to integrated modules in different devices. Method: The research is based on published and unpublished articles and data found on internet. Different search engines and databases such as Google and Gävle University library-databases are used to find various data. This empirical data is then connected to theory containing Marketing analysis, planning, implementation and control. The analysis 3 part (PEST) gives a picture of the Political, Economic, Social and Technological factors of the MB market, while the planning, implementation and control parts of the work give an overview of the threats and opportunities of the market and the strategies to overcome the problems and embrace the opportunities. Result & Conclusions: The study demonstrates that MB market has potential of becoming a successful market where devices with embedded module will be connected to internet anywhere at anytime. This requires cooperation from all the players in the value chain. The companies that choose and implement the best marketing and value chain cooperation strategies will be leaders of this future market. Suggestion for future research: One of the biggest challenges and limitations during the work of this study due to its newness was to find empirical data about MB market. As the time passes new information and statistics will make it easier for further research. As the technology is developing rapidly it is recommended to use the latest articles and statistics on internet when gathering new research material. Contribution of the thesis: This study contains valuable input to people and organizations who would like to get an overview of the MB and MB modem markets‟ development in the coming years. Key words: Mobile Broadband, PEST analysis, marketing planning, marketing strategy, marketing implementation, marketing control, embedded modules.

Purpose - The purpose of this thesis work is to explore how the fully implemented AEC affects cross-border trade in the ASEAN, and based on the findings determine how multinational companies should adapt their logistics strategy to the change. To achieve this purpose the following research questions will be answered: How will the AEC affect the distribution of goods in the ASEAN? How should a multinational company adapt their logistics strategy to the new conditions? Methodology - To explore the opportunities and threats regarding the fully implementation of AEC, the authors had to complete 4 phases including a pre-study, literature study, case study, and data analysis. The pre-study was about the basics of ASEAN. The Literature study was mainly about Logistics Management, Strategic Management, Contingency Theory, and AEC, and its aim was to find out the key factors affecting logistics strategy and how the AEC affects them. In order to locate what opportunities and threats that arise along the affected factors, a case study was conducted by studying a real-life example on a case company, through interviews and tariff tables. Additionally, data analysis was done throughout the thesis work by structured methods and a PEST analysis. Findings - Literature study showed that the affected factors where tariffs, NTBs, ROO, trade facilitation, customs integration, standards, and TBTs. After analysing how the affected factors will change the business environment by a PEST analysis, the authors found that the most crucial threat is increased competition and the greatest opportunity is in the ease of moving goods and the size of the market. Hence, for a multinational company, the best strategy in this case is a Strategic choice strategy, which is both proactive to the change and somewhat able to influence the business environment. The case study showed that in the current situation, the best economic logistics strategy is through Malaysia, no matter end destination. After the fully implemented AEC, the Free Trade Agreements for each country will be the deciding factor. Implications - This thesis is made in ASEAN for multinational companies who is considering in which ASEAN member country to use as an assembly point for the ASEAN market after the implementation of AEC. For these companies, this study can be a fundamental part of their decision. Research limitations - In this thesis, the affected factors known by literature has been considered when evaluating the consequences of a fully implemented AEC. The case study is including half of the ASEAN members and in a given order. In addition only the external business environment, and more specific the general environment, was taken into consideration. In further studies, a benchmark could be performed in order to find literature unknown factors, all ASEAN members should be included in various combinations of orders, and considering the whole business environment.

This thesis gives an analysis of the entrepreneurial environment in Bosnia and Herzegovina from the perspective of foreign investors, who would like to enter on the market of Bosnia and Herzegovina, either to export on this markert or run a business here. Thesis involves the evaluation of the current state of the entrepreneurial environment of a country and gives the advantages and disadvantages of the country and its specificity for potential investors. Entrepreneurial environment of the country is analyzed using the PEST analysis.

The thesis focuses on the analysis of the position and strategy of Česká pojišťovna a.s. in the Czech and Romanian market. At the beginning the company Česká pojišťovna is introduced followed by a description of the current strategy whose part is a definition of marketing mix as well and then by the analysis of Czech insurance market from which the position of Česká pojišťovna in the Czech republic arises. At the close of these chapters an evaluation of activities of Česká pojišťovna in the Czech insurance market was performed including proposed recommendations on the improvement. Next parts of the thesis are already dedicated to Romania. Specifics of the entrepreneurial environment are summarized in the PEST analysis followed by Romanian insurance market analysis completed with information regarding the entry of the company in this market and evaluation of its activities in Romania. As the thesis was written during an economic crisis, it includes an identification of its impacts on both the company and above mentioned markets, namely in the economic sphere and incurance sector as well.

The aim of this thesis is a strategic analysis of Business Media CZ s.r.o. The analysis reveals the strengths and weaknesses of the company and the opportunities and threats arising from the surroundings of the company. Based on the strategic analysis are identified competitive advantage and proposed strategic recommendations

The goal of the graduation thesis is an attempt to extend to all the persons interested in entrepreneurship in Mexico current information concerning this issue. Preamble of the work constitutes a brief characteristics of the country including a short historical review. A fundamental chapter of the thesis is dedicated to the business ambient follows. Its specificity have been analysed on the basis of two different methods - PEST method and SWOT method. Further, there are surveyed promising sectors of the Mexican economy in light of investment and foreign trade and all that with respect to the opportunities for the Czech business corporations. A separate chapter is dedicated to the process of entrepreneur's penetration the Mexican market and its terms. The graduation thesis is also focused on characteristics of particular institutions engaged in the field of foreign trade and investment which can give an advisory opinion or help to the clients. A part of the work is also a list of contact addresses of the entities mentioned in the thesis. Closing chapter presents concrete subvention examples of the Czech corporations export activities.

The thesis analyses the selected company on the domestic and foreign markets. The suggestions for strategy improvements are formulated based on the analyses. The thesis is divided into four chapters. First, the company and its strategic management is introduced. Then analysis of external and internal environment of the company follows. Based on the analysis the suggestions for strategy are formulated.