The subject of the diploma thesis “External risks of a Critical Infrastructure Entity from the Public Sector” is the analysis and evaluation of the external risks of the Office for Government Representation in in Property Affairs (OGRPA), with emphasis on the continuity of its function and the formulation of recommendations for the existing risks. The first part of the thesis deals with essential concepts and theoretical knowledge. The second part of the thesis focuses on the analysis of the current state of the OGRPA risk management system, the risk analysis, the evaluation and the proposal of the solution for the current OGRPA risks management system.

This diploma work analyse financial situation on the basis of chosen methods of financial analysis in the copany form the years 2005 – 2008. It contains suggestions of possible solutions of recognized financial status, which will contribute to improvement of the financial situation in the firm in coming years.

The master’s thesis focuses on customer satisfaction of the chosen company. Analysis of the internal and external environment of the company, SWOT analysis, questionnaire, cluster analysis and importance-satisfaction analysis are used to achieve this goal. The thesis is divided into three parts. The first part is concerned with presenting these and other theoretical basics. After it comes the analysis of the current situation and market research. Possible solutions based on the findings from the analytical part of the thesis, which should improve the overall customer satisfaction, are presented at the end of the thesis.

The diploma thesis deals with the creation of a business development strategy in the field of remote water readings. Based on the analysis of the external and internal environment, weaknesses and strengths as well as opportunities and threats are identified, which are arranged in a SWOT matrix. With the help of critical analysis, a proposal for a company development strategy is developed, the implementation of which is to improve the company's position on the market.

The diploma thesis is focused on the analysis of the current state of marketing strategy in a selected company S&K Label spol. s r.o. on the foreign B2B market in Austria, which produces labels in Kuřim. Based on the results of selected indicators, the work further focuses on creating proposals for improving the international marketing strategy.

The diploma thesis "Marketing strategy of a company“which is divided into theoretical, analytical and design. The main objective of this thesis is to design a marketing strategy of the manufacturing company, focusing on key products and strengthen its position in the chosen market segment. The chosen strategy is built on identifying key product (the product or at least profitable product, which is losing market position), its detailed analysis and recommendations for appropriate development activities, including its location on the selected market. These outputs are also the basis for the formulation and determination of optimal strategic objectives and action steps to comply with this proposed strategy.

Předmětem diplomové práce je komplexní analýza firmy AKP spol. s r. o. Analýzou externího a interního okolí spolu se základní analýzou finančních ukazatelů je zjištěna současná situace společnosti. Na základě provedených analýz jsou navržena doporučení, která vedou ke zlepšení současné pozice firmy na trhu.

Master's thesis elaborates a business plan of real estate agency. On bases of theoretical knowledge and facts found, the thesis presents a concept of establishment, economical evaluation and a feasibility of the project realization.

The Master´s thesis deals with proposal and creation marketing strategy. Thesis describes state of the Eurovia CS, a.s., analyzes microeconomics and macroeconomics surrounding and contains proposals of implementation marketing strategy in the company.

The master´s thesis is focused on the analysis of real estate company M&M reality holding, a.s.. The mapping of the analysis focuses on the professional environment using the PEST analysis, Porter's five forces analysis, SWOT analysis and financial analysis. In the conclusion I propose recommendations that should lead to improve the current situation.