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Ekonomická analýza podniku TOS VARNSDORF a.s. / Economic analysis of the company TOS VARNSDORF a.s.Pištěková, Klára January 2013 (has links)
The main objective of this Diploma Thesis is to evaluate economic performance of the company TOS VARNSDORF a.s. during the period 2008 -- 2013. The theoretical section provides a general definition of the methods of economic analysis especially those used for strategic and financial analysis. The practical part includes a basic description of the company and application of methods introduced in theoretical section, notably the PEST analysis, Porter's five forces analysis, SWOT analysis, horizontal and vertical analysis of financial statements, ratio analysis including economic value added and prediction models.
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Analýza možností rozvoje zákaznického servisu společnosti E.ON Česká republika, s.r.o. / Analysis of the Development Potential of Customer Service E.ON Czech Republic, LtdSvoboda, Jiří January 2013 (has links)
This thesis is focused on E.ON Group, one of the biggest provider of electricity and natural gas in the Czech republic. The E.ON Group will be compared with other competitive suppliers in customer service area. The aim of this thesis is to evaluate the suitability of services in mentioned area. This comparison should result in creating new solutions and possibly new services provided by E.ON Group. The theoretical part will contain basis applicable in real world, such as situational analysis, segmentation, and other elements necessary for a deeper insight into the E.ON Group. Finally these elements will be applied to the actual market situation in the practical part of this thesis.
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Strategická analýza podniku / Strategic Analysis of an EnterpriseDaněčková, Petra January 2012 (has links)
The aim of this thesis is to make a strategic analysis of the company OLIVIER FOOD s.r.o. using selected methods and tools, to reveal its strengths and weaknesses and to propose a strategy to improve the situation in the company.
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Ekonomická analýza neziskové organizace / Economic analysis of non-profit organizationToráčová, Denisa January 2014 (has links)
The goal of the thesis is to provide an economic analysis of Klubíčko Beroun, o.p.s. To be successful, a nongovernmental organizations have to plan with a good strategy and analyze both outer and inner environments. The NGOs receive finances mostly from donors and have to be responsible for using them efficiently. Therefore, NGOs should not undervalue the economic aspect of their activities and should pay attention to the financial indicators. In my work, I focus on the analysis of the strategy and on the financial analysis. The thesis consists of two parts: the theoretical-methodological part, and the analytical part. In the first part, the basic theoretical apparatus is introduced, and it is consequently used in the second part. The results of the analysis of the strategy and the financial analysis serve as a basis for the SWOT analysis and for the formulation of the strategy for Klubíčko Beroun, o.p.s.
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Podnikatelské prostředí USA / The American business environmentFaltejsková, Zuzana January 2013 (has links)
This master thesis deals with the specifics of the business environment of the United States of America as one of the most important economies in the world. The aim is to analyze main aspects of current US business environment according to the PEST analysis methodology and based on this analysis then identify its basic advantages and disadvantages. The paper then should provide comprehensive information to entrepreneurs considering the development of their business activities in the US market. To achieve the goal the thesis is divided into four chapters.
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Marketingová strategie produktu / Product Marketing StrategyHořelková, Daniela January 2017 (has links)
This master thesis focuses on the proposal of marketing stratégy of product, which is gypsum based self leveling compound produced by Sika CZ, s.r.o. Based on theoretical knowledge analysis chosen strategy and current customers experiences. Designs the proposal of marketing startegy. Outcome of this thesis are relevant proposals for its improvement.
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Expanze služby "Ideální nájemce" na nové lokální trhy / The Expansion of Service "Ideal Tenant" to New Local MarketsHudáková, Markéta January 2017 (has links)
Masters’ thesis suggests the optimal measures for the expansion of the service called “Ideální nájemce” to the new local market, concretely to Prague. In the theoretical part the crucial theoretical know-how is characterized. Knowledge described in the theoretical part was essential for the problem analysis and the proposal part. Business plan and its parts are defined together with the recommendations on how to proceed with the expansion. Furthermore it contains the analysis of the inner and outer space of the firm, which are PEST analysis, Porter‘s model of competitive environment, marketing mix and SWOT analysis. In the problem analysis the present trends and current firm’s position on the market are described, together with the analysis of the new market. Proposal part is based on the previous findings which were used to specify the concrete suggestions on how to achieve the defined objective, which is the expansion to the Prague’s market.
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Rizikovost online marketingové komunikace značky Engine Tables / The Level of Risk Posed by Online Marketing Communication of the Engine Tables BrandPokorný, Marek January 2017 (has links)
Target of master's theasis is find, analyze and identify all risks of online marketing communication Engine Tables. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. I will analyze all risk, that may happen at online marketing enviroment. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
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Marketingová strategie letecké údržbové organizace / Marketing strategy of aviation maintenance organizationZávorka, Jakub January 2018 (has links)
The object of this diploma thesis is the compilation of marketing plan and it´s strategy for the Job Air Technic a.s. company. The theoretical part presents the basic information about marketing and marketing planning. Next follows the characteristics of the company and elaboration of marketing plan and it´s strategy for a real use.
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Podnikatelský záměr - založení autoškoly / Business Plan for creation of driving schoolPaďourková, Marie January 2018 (has links)
The diploma thesis focuses on the issue of establishing a new business - driving school. In the first part, theoretical background relating to this issue is being described. The second part of the diploma thesis focuses on building a specific business plan with a financial plan of business development, market analysis, SWOT analysis and PEST analysis.
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