This thesis objectively assess the economic viability of the newly established startup that aims to become the leading expert on the domestic market in the field of consulting cryptocurrency issues. The aim of this work is to build a business plan, which also includes marketing research, together with the financial plan. An introductory part contains of theoretical framework of the cryptocurrency issues with an analysis of the economic impact on the Czech market. The theoretical part of the thesis is enriched with the necessary methodological basics for writing the business plan. In the practical part of this thesis is to find a business plan aimed at assessing the business model of the startup conducting the methods for the analysis of demand and by analyzing of market potential.

This diploma thesis deals with current business environment of the Republic of South Africa which is examined by the PESTEL analysis. It is closely concerned with political, economic, social, technological, environmental and legislative environment of the RSA. This analysis is enriched by practical experience of some Czech entrepreneurs. Simultaneously, the thesis is engaged in business cooperation of this country with the Czech Republic. At the conclusion, possibilities of further extension of the cooperation between the CR and South Africans are identified.

The aim of this master´s thesis is to prepare a business plan of a new cafe. On the basis of results of the business plan it will be decided whether the project is viable and the investment is profitable. The thesis is divided into two main parts - theoretical and practical. The theoretical part consists of an explanation of basic concepts associated with entrepreneurship, an explanation of steps leading to set up new business and a characteristic of key parts of the business plan. In the practical part various analytical methods are undertaken, for example, PESTEL analysis, Porter's five forces analysis, competitor analysis and customer analysis. The financial plan includes, among others, calculation of financial ratios or investment evaluation techniques. The information acquired from the all parts of the business plan is summarized in the SWOT analysis.

The aim of this Master thesis is to analyze investment environment of the Russian Federation by focusing on foreign direct investment in the selected countries of BRICS cluster. First chapter is dedicated to the theoretical definition of the investment climate, observation methods such as PESTEL and SWOT analysis, indexes of the multinational organisation (Global Competitivness Index, Ease of Doing Business a Index of Economic Freedom). This chapter also defines investment incentives and foreign direct investment together with typology of this two terms. Second chapter focuses on the Russian investment policy especially on legislative and administrative investment regulation. Last part of this chapter focuses on development of special economic zones, which parcipate in alocation of the foreign direct investment in Russia the most. At the end of this thesis there are strenghts and weaknesses of the russian investment environment together with opportunities and threats described.

This work analyzes the possibilities of using of Competitive Intelligence in nonprofit organizations and suggests a method of implementation of Competitive Intelligence in the existing nonprofit organization. In the theoretical part I write about the nonprofit sector in the Czech Republic and selected countries of the European Union and I briefly describe the term Competitive Intelligence. In the practical part I use a questionnaire to analyze the possibilities of using of Competitive Intelligence in the nonprofit sector and after that I perform PESTEL and PORTER analyses of the SOS Children's Villages. In the end I use a multi-criteria evaluation to select the best method of the implementation of Competitive Intelligence in the analyzed organization.

The thesis is aimed at analysis of a selected company Goldpress s.r.o., which specializes in the printing industry. The first part deals with theoretical bases, further are performed analyzes – PESTEL analysis, Porter's analysis, 7S and selected methods of financial analysis. The results of the partial analyzes are summarized in the SWOT analysis. The conclusion of the thesis suggests recommendations based on results of performed analyses and aimed at improving the current state.

The diploma thesis analyzes the company according to selected economic methods. In the theoretical part of the thesis, the individual methods are explained. Especially the PESTEL method, Porter's Five Forces Analysis, McKinsey 7S model and Kralicek Quick Test. In the practical part, these methods are applied for the analysis of company status. The results were used to compile the SWOT analysis. Based on the resulting strategy, suggestions are made to improve the company's current situation.

Predmetom tejto diplomovej práce je vypracovanie podnikateľského zámeru pre založenie malej firmy podnikajúcej v oblasti informačných technológií. V teoretickej časti práce sú obsiahnuté teoretické východiská práce a vysvetlenie základných pojmov a konkrétnych metód. Výstupom analytickej časti práce je PESTEL a SWOT analýza spoločnosti a jej okolia. Práca by mala slúžiť ako pomocné vodítko pre zostavenie kvalitného podnikateľského zámeru z teoretického hľadiska.

The tea industry in Kenya is among the main consumers of firewood for its intensive thermal energy demand. Along with the growing concerns about firewood depletion, tea factories have begun transitioning to alternative fuels to power their boilers. Briquettes made of biomass residues are among the promising solutions; however, they are not yet widely adopted. This study was conducted to identify the factors that motivate the tea factories to use biomass briquettes instead of firewood and the factors hindering such substitution. The substitution potential was assessed, and the drivers and barriers of the substitution were examined using a combination of SWOT (strengths, weaknesses, opportunities, and threats) analysis and a PESTEL (political, economic, social, technological, environmental, and legal) framework. The findings suggest that even though using biomass briquettes is technically possible, it is not economically favorable for tea factories. The SWOT/PESTEL analysis identified 27 factors influencing the substitution. Among the key drivers are the depleting supply of firewood, the availability of biomass residues, and the external support from development organizations to improve the technical capacity in both tea and briquette industries. The study revealed the barriers to substitution include the cost competitiveness, insufficient supply, and varying quality of briquettes, as well as the lack of awareness and knowledge of briquettes.

The master thesis deals with the possibilities of international expansion in case of the Czech company Logio s.r.o that sells consulting services on B2B market. The main objective is to choose a suitable international market for expansion of the company. Futhermore, market analysis and determination of method of market entering are additional objectives of the thesis. The first part deals with the characteristics of the process, which companies should follow during selection of international market, and various forms of entrance. Then, gained findings are used in process of selecting the most suitable international market for expansion of company Logio s.r.o. Selected market is analysed by using Porter model of 5 forces and PESTEL analysis. The variants of international expansion are specified and compared in the end of the thesis and the most suitable method of market entering is chosen with regard to specifics of the company itself.