This diploma thesis deals with a proposal for expanding the marketing activities of a selected company on the German market. The paper is divided into three parts. The first part describes the theoretical basis of the thesis related to the topic. Subsequently, in the second, analytical part, the selected company is introduced and analyzes of the external and internal environment are performed, on the basis of which proposals for the expansion of marketing activities of the selected company are then determined in the third, design part.

Tato diplomová práce se zabývá hypotečními trhy v České Republice a Spojeném Království. Porovnává faktory působící na funkci těchto trhů. Tyto faktory jsou vybrány na základě PEST analýzy. Cílem diplomové práce je popsat a porovnat tyto faktory na obou trzích za účelem jejich ohodnocení a navržení kroků ke zlepšení situace. Úspěšné a perspektivní stránky jednoho trhu jsou brány jako vzor pro nástroje, které by zlepšili situaci na trhu druhém.

This master’s thesis deals with evaluating the financial situation of a company BASCOTRANS s.r.o. between 2006 and 2010 with selected methods of financial analysis. The main goal of this thesis is to analyze the financial situation of the company, to compare it with selected competitors and then propose possible way to improve it. The first part describes selected methods of financial and strategic analysis, which are later used in the analytical part. The final part consist of own suggestions to improve financial situation and management of the company.

This master's thesis deals with a business plan for establishment of mystery shopping consulting company. The theoretical part of the work describes theoretical background needed for the development of the business plan. Theoretical background of the mystery shopping is also described. The practical part of the work contains analyses of internal and external environment of the new venture. Based on the theoretical background and on the results of the analysis the new business plan is introduced.

The aim of the diploma thesis is to provide a complex analysis of risk management in engineering company EST Stage Technology a.s. In the first part of the thesis, the research study focused on the risk management from the economic and technical point of view was conducted. The next chapter deals with case study including the description of mentioned company, considering the history, business sector and selected economic indicators. In this part, PESTLE and SWOT analysis is also performed. Further part provides the analysis of profitability, liquidity, activity and debt indicators. The following chapter describes the process of industrial contract solution. The last part of the diploma thesis deals with the failure mode, effects and criticality analysis (FMECA). The detailed analysis of failures, which can arise in various phases of contract solution, is provided. The causes and consequences of that failures are also mentioned, while the measures lowering the risk of particular failure to acceptable level are suggested.

The main objective of this thesis is to execute a marketing audit of IMI Hydronic Engineering at the Czech market in order to identify problem areas and opportunities, define key performance indicators (KPI) and follow recommended procedures to improve marketing performance of this company and increase the efficiency of the company as a whole. Marketing audit is a comprehensive analysis of the company and its surroundings, which does not contain only simple analysis of the current situation of the company but also the draft measure. Marketing audit in this thesis is carried out based on the methodology described in the theoretical part and consists of the analyses of six interrelated parts. The first part of the audit (audit of marketing environment) analyzes the external environment of IMI Hydronic Engineering realized through PESTLE analysis and Porter's five forces analysis. The following five sections are focusing on internal environmental audit of this company. These parts of the audit are: audit of marketing strategy, audit of marketing, audit of marketing systems, audit of marketing productivity and audit of marketing functions. The results are summarized in complex SWOT analysis. Recommendations, proposals for amendments, strategies, objectives and KPIs are listed in the conclusion.

This master's thesis deals with strategic management. The aim of this work is to implement a strategic situational analysis of a particular company, using the methods described in the theoretical part. The thesis mainly focuses on the company's key successful factors which will be extrapolated from the strategic situational analysis. It is divided into two parts. The theoretical part presents basic concepts of strategic management, further methods used for strategic situational analysis and technique for evaluation and selection of the strategy. In practical part, described methods are applied to the selected company, in this case to the elementary school.

This master´s thesis is focused on the analysis of risks, nowadays it is important that companies implement preventive identification and analysis of risk and eliminate these risks. In this thesis will be performed selected analyzes of the company, identyfying the risks that resulting form the analysis and design of measures to reduce certain risks.

The subject of this master's thesis is analysis of Figarostav s.r.o. company, identification of risks and proposing provisions for reduction of them. The thesis is divided into four parts. The first part analyzes current situation and provides theoretical principle. The next part uses methods of economics and strategic analysis. The third part evaluates the results of the analysis and analyzes risks using the RIPRAN method. The last part discuss suitable provisions of the identified risks.

Diplomová práce je zaměřena na analýzu vybraného podnikatelského subjektu. Na základě zkoumaných analytických metod vnějšího a vnitřního prostředí podniku je zhodnocena celková situace podniku. V závěru práce jsou uvedeny návrhy a doporučení na zlepšení stávající situace.