In the fluctuating and competitive business world, the significance of Product Lifecycle Management is on the rise. It's becoming a pivotal strategy for organizations keen on preserving their market competitiveness. However, the practical execution of PLM often poses tangible difficulties. Even though businesses recognize the potential benefits of PLM, the challenges in its effective deployment tend to create hurdles, making the implementation process complex and formidable. This study centered on Tetra Pak applying a distinct framework and a statistical approach to assess the level of PLM maturity. Utilizing a quantitative research methodology, a survey tool that was specifically designed to be in line with this framework was adopted. The research carefully examined the PLM-related business dimensions and components, and the results ultimately revealed Tetra Pak’s overall PLM maturity levels. This method produced a thorough understanding of the company's PLM framework and uncovered potential areas that could use improvement. The findings from this study contribute to a wider comprehension of PLM's role in bolstering sustainability and competitiveness in the contemporary business landscape. The maturity framework, developed as part of this research specific to Tetra Pak, serves as a versatile instrument to steer PLM implementation. This framework assists businesses in adapting to shifting strategies, thereby helping them to maintain a competitive advantage in an ever-changing market.