University of Macau / Faculty of Social Sciences. / Department of Communication

Uma visão global sobre a situação da indústria do livro no Brasil e suas tendências e a sugestão de um modelo de atuação empresarial e mercadológico para a atuação das editoras. Examina-se cada etapa do marketing editorial: desenvolvimento do produto, comunicação, vendas e distribuição. Sugestões para agentes de instãncias governamentais ou privadas do fomento da leitura e promoção do livro. / This study aims to identify the main international and Brazilian trends of the book publising industry in the context of digital transition; it proposes that the use of marketing fundamental concepts and tools is necessary and inevitable for the creation and consolidation of sustainable organizations in this segment; and it presents a decision and action model that comprehends the most relevant aspects of marketing and communication activities in the editorial area, focusing Brazilizan marketing conditions; and it offers inputs for the promotion and diffusion of the book in the governmental, institutional and business spheres.

by Cheung Kwai-yeung. / Includes bibliographical references / Thesis (M.Ph.)--Chinese University of Hong Kong, 1986

Thesis. 1976. M.S.--Massachusetts Institute of Technology. Alfred P. Sloan School of Management. / Microfiche copy available in Archives and Dewey. / Includes bibliographical references. / by Benjamin Nitay and Zeev Zurr. / M.S.

The thesis examines the activities of Cahiers d’Art as a magazine, gallery and publishing house active in Paris from 1926 to 1960 with special attention, and without particular regards to biography, to the intellectual development of its founder Christian Zervos from his early years in Alexandria at the beginning of the century to his professional establishment in the French capital. Its originality resides in the presentation of a significant corpus of unpublished archival information and the examination of the role that the network centred around Cahiers d’Art played in the institutionalisation of independent art in the first half of the century, the propagation of abstraction through the popularisation of European primitivism which was presented as a direct link to the modern era, and the passage from the Mechanist to the Atomic Age, its effects in the artistic domain and the ideological connotations it encased. The overall analysis focuses on particular transitional phenomena that marked the course of the 20th century. Particularly, the passage from analysis to synthesis which found diverse expressions in the contemporary artistic discourse since the beginning of the century giving birth to an increased interest in pragmatist approaches to art and architecture, social engagement, and a course towards formal simplification. The thesis observes the way in which the medieval and the primitive past contributed to the consecration of the international School of Paris and the conflicts of interest of their exponents. It furthermore pays close attention to Zervos’ position-taking with regards to these conflicts, his disdain for antiquity, its aftermath in western art, and the way that these positions affected his presentation of Picasso’s work in the voluminous catalogue raisonné of the artist’s work. Finally, it seeks to re-appreciate from the perspective of Cahiers d’Art, a significantly influential network of worldwide reputation, issues associated with the consecration and popularisation of international independent art in France and abroad, as well as the conflicting aspirations for decentralisation in a context dominated by Eurocentric attitudes and the formal and ideological projections of post Wold War Two liberal critique.

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The types of content being transferred over the Internet are getting richer and larger; the number of social media channels users have to sift through to publish and find content is also increasing. Average users are uploading and downloading richer and larger media files as they feel the urge to share their content with others. This work explores a novel process for publishing personal media files on social applications, where the publisher retains control over the media, while the implementation follows the principles of the WWW. The Personal URI Channel (PURIC) system is introduced as a process that can take place along side social applications like email clients, social networking sites (i.e. Twitter and Facebook), and emerging decentralized social networking sites. The PURIC system is a media resource link management tool used for publishing and maintaining the links published on social applications. This work explores the feasibility, benefits, and drawbacks of the PURIC system. It reveals the modularity and scalability of the system, and how it compliments social applications without placing too much load on network traffic and server-side cpu processing.

In the sixteenth century, because of the prosperous environment of commerce, the parpularity of printing was obvious. Moreover, the technique of the music printing was changed from multiple printing to one impression, and it made the music scores cheaper. The Italian madrigal of Florence and Rome were disseminated to Venice . A large number of madrigals printed in Venice. The main part of the thesis discuss the circumstances of publishing madrigal in Venice. The interaction among composer, assistance, patrons and the purchaser. The thesis consist of three main chapters, in addition to the introduction and conclusion. Chapter one exams the society and economic background, the music in relation to environment. The develop of printing industry and the transfermance of music printing technique in the sixteen century Venice will be explore as well. Chapter two focus on the process of madrigal expanded from Florence and Rome to Venice which is based on the informantion early madrigal manuscripts and a few printed score. Chapter three deal with the influences of the madrigal in the music publishing industry. The main contents focus on two music printing families who monopolized music publishing market in Venice, discussing the process of their madrigal score printing and locating the works. In addition the study will further discuss the business skill they used for selling madrigal, the customers who was willing to buy madrigal score and the route the printers selling the madrigal works, in order to demonstrate the importance of music printing to the prevalence of Italian madrigals.