Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2016-03-02T22:47:05Z No. of bitstreams: 1 JoseCameloSilveiraNeto_DISSERT.pdf: 787652 bytes, checksum: 1d28f1d2b4863f6ad1dc63bced402cdf (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2016-03-03T23:09:45Z (GMT) No. of bitstreams: 1 JoseCameloSilveiraNeto_DISSERT.pdf: 787652 bytes, checksum: 1d28f1d2b4863f6ad1dc63bced402cdf (MD5) / Made available in DSpace on 2016-03-03T23:09:45Z (GMT). No. of bitstreams: 1 JoseCameloSilveiraNeto_DISSERT.pdf: 787652 bytes, checksum: 1d28f1d2b4863f6ad1dc63bced402cdf (MD5) Previous issue date: 2014-09-18 / Os estudos sobre estrat?gia t?m se difundido h? muitos anos e, mais recentemente, o seu processo de forma??o na perspectiva individual tamb?m tem ganhado aten??o no meio acad?mico. Corroborando com esta tend?ncia, o objetivo deste estudo ? discutir o processo de forma??o de estrat?gias a partir de uma perspectiva individual com base nas tr?s dimens?es do processo estrat?gico (mudan?a, pensamento e forma??o) propostas por De Wit e Meyer (2004). Para isso, este estudo explorat?riodescritivo, utilizou-se das t?cnicas de an?lise fatorial, correla??o n?o param?trica e regress?o linear para analisar dados levantados junto a 93 decisores do ramo varejista de constru??o civil de Natal e regi?o metropolitana. Como resultados, t?mse que os fatores formadores das dimens?es investigadas foram identificados em sua maioria, confirmando desta forma, a exist?ncia de paradoxos no processo estrat?gico, e que h? uma rela??o entre o pensamento l?gico e a forma??o deliberada com o n?vel hier?rquico dos decisores. / The strategy research have been widespread for many years and, more recently, the process of formation of the strategies in the individual perspective has also gained attention in academia. Confirming this trend, the goal of this study is to discuss the process of formation of the strategies from an individual perspective based on the three dimensions of the strategic process (change, thinking and formation) proposed by De Wit and Meyer (2004). To this end, this exploratory-descriptive study used the factor analysis techniques, non-parametric correlation and linear regression to analyze data collected from the decision makers of the 93 retail in the industry of construction supplies in the Natal and metropolitan area. As a result, we have that the formation factors of the dimensions investigated were identified in the majority, thus confirming the existence of paradoxes in the strategic process, and that there is a relationship between logical thinking and deliberate formation with the hierarchical level of decision makers.