Thesis--Cornell University. / Vita. Bibliography: p. 264-276.

This research analyzes the political and social engagement of UCF College of Business students in order to grasp a better understanding of what youth engagement looks like in the 21st century. Through the implementation of a survey, data is collected on the level of students' social involvement, political participation, and civic engagement – the three vital metrics of citizen engagement. These metrics are then split across the online and offline realm, as well as across key demographics of race, gender identity, political ideology, and party affiliation. Data is also collected about which social media platforms students engage most on, allowing us to understand what demographics of students are participating in society and where they are doing so.