South Africa, like many other developing countries, faces a growing problem of informal settlements which are mushrooming in and around the major urban centres. Living conditions within these settlements are typically poor with residents facing a range of basic livelihoods challenges, exacerbated by poverty, inequality and social exclusion. Unplanned and rapid urbanisation, from which informal settlements originate, and existing conditions in these areas, heighten risk to disaster and provide the conditions that turn natural and man-made events into major livelihoods disruptions. The most devastating of these disruptions are disasters brought on by uncontrolled fires, extreme wet weather and associated flooding. To forestall disaster, minimise livelihoods disruptions and debilitating loss of assets, and safeguard developmental progress, local governments have increasingly adopted risk reduction approaches to their development planning and implementation. Among some of the critical risk reduction measures adopted is the deployment of communication interventions meant to cultivate a culture of risk avoidance among at-risk communities. While it is largely accepted that developmental losses can be considerably reduced if people are properly educated and well-prepared for a disaster, it is also widely recognised that current tools and guidelines for communication of disaster risk in developing communities have largely proved inadequate. Among leading criticisms is that the communication interventions implemented neither fully cater for the contemporary proactive and pre-emptive (risk minimising) approach to disaster risk management nor the developmental imperatives of the disaster risk reduction paradigm. This study, therefore, sought to propose a conceptual framework for the reorientation of thinking and improvement of the on-the-ground practice of disaster risk communication in South African municipalities, and to ensure, among other things, that the practice of disaster risk communication in South Africa places participation of at-risk communities at the centre of communication interventions for disaster risk reduction. A literature study was conducted to explore what principles of the participatory approach to development communication could be applicable to a framework for disaster risk communication interventions. Following the literature study, an empirical study into the contemporary disaster risk communication practice in the three study sites of Cape Town, George and uThungulu District was carried out. The field study comprised semi-structured interviews with disaster risk communication managers and other key informants, and focus group discussions with members of informally settled communities in the study areas. Using a hybrid thematic analytic approach, the data gathered empirically were analysed against the salient themes derived from the literature study and those emerging as the empirical study progressed, and from that process a conceptual framework for disaster risk participatory communication for at-risk communities in South African municipalities was developed and proposed. In conclusion, guidance was also given for translation of the conceptual framework into actual practice by disaster risk managers and other disaster risk reduction role-players in South Africa. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2014

South Africa, like many other developing countries, faces a growing problem of informal settlements which are mushrooming in and around the major urban centres. Living conditions within these settlements are typically poor with residents facing a range of basic livelihoods challenges, exacerbated by poverty, inequality and social exclusion. Unplanned and rapid urbanisation, from which informal settlements originate, and existing conditions in these areas, heighten risk to disaster and provide the conditions that turn natural and man-made events into major livelihoods disruptions. The most devastating of these disruptions are disasters brought on by uncontrolled fires, extreme wet weather and associated flooding. To forestall disaster, minimise livelihoods disruptions and debilitating loss of assets, and safeguard developmental progress, local governments have increasingly adopted risk reduction approaches to their development planning and implementation. Among some of the critical risk reduction measures adopted is the deployment of communication interventions meant to cultivate a culture of risk avoidance among at-risk communities. While it is largely accepted that developmental losses can be considerably reduced if people are properly educated and well-prepared for a disaster, it is also widely recognised that current tools and guidelines for communication of disaster risk in developing communities have largely proved inadequate. Among leading criticisms is that the communication interventions implemented neither fully cater for the contemporary proactive and pre-emptive (risk minimising) approach to disaster risk management nor the developmental imperatives of the disaster risk reduction paradigm. This study, therefore, sought to propose a conceptual framework for the reorientation of thinking and improvement of the on-the-ground practice of disaster risk communication in South African municipalities, and to ensure, among other things, that the practice of disaster risk communication in South Africa places participation of at-risk communities at the centre of communication interventions for disaster risk reduction. A literature study was conducted to explore what principles of the participatory approach to development communication could be applicable to a framework for disaster risk communication interventions. Following the literature study, an empirical study into the contemporary disaster risk communication practice in the three study sites of Cape Town, George and uThungulu District was carried out. The field study comprised semi-structured interviews with disaster risk communication managers and other key informants, and focus group discussions with members of informally settled communities in the study areas. Using a hybrid thematic analytic approach, the data gathered empirically were analysed against the salient themes derived from the literature study and those emerging as the empirical study progressed, and from that process a conceptual framework for disaster risk participatory communication for at-risk communities in South African municipalities was developed and proposed. In conclusion, guidance was also given for translation of the conceptual framework into actual practice by disaster risk managers and other disaster risk reduction role-players in South Africa. / PhD (Communication Studies), North-West University, Potchefstroom Campus, 2014

Inclusive public dialogue about issues of concern to science and society can democratise and widen the knowledge base for decision-making so scientific research and developments are made accountable to citizens’ priorities. This participatory model of science communication is not yet widely practiced. More research is needed into how to make such communication effective. Formative audience research can inform a communication strategy’s design to meet its objectives effectively and enhance its relevance to participants’ needs and communication preferences. However, audience research designs based on transmission models are inadequate for the participatory objectives of public dialogue. They must therefore be adapted. This dissertation proposes how audience research should be designed and conducted when the objective of communication is public dialogue about science, such as biotechnology. The methodology involves building an evaluation framework from the literature and applying this to a case of applied research. Four sub-questions are addressed. First, audience research and participatory development communication literature is reviewed to propose how audience research should be designed and conducted for public dialogue broadly. Second, literature on public engagement about science is analysed for the challenges in public dialogue about science and the implications for audience research. Third, a set of guidelines is presented for evaluating the appropriateness of audience research for public dialogue about science. Finally, these guidelines are used to evaluate a case of qualitative audience research commissioned by the Public Understanding of Biotechnology (PUB) programme, judging the appropriateness of its design to the communication objectives and extracting further lessons for audience research. The findings present a “double-dialogical” approach to audience research, where the research methods and the information elicited reflect dialogical objectives. This approach emphasises listening over telling, building relationships over interrogating targets, and optimising inclusivity and diversity in identifying participants, framing issues, and selecting channels and spaces for deliberative dialogue, wherein participation and information dissemination play complementary roles. Following these principles, audience research can build democratic foundations for public dialogue about science while recognizing the following challenges: the specialized and technical nature of science, the complexity of issues, the power of commercial interests, the need for social accountability, low motivation and interest amongst publics, and the resistance of technical experts and decision-makers towards dialogue. A framework of guidelines is offered for designing and evaluating audience research for public dialogue about science, structured around 5 interrelated elements: WHY – clarifying the objectives of communication and audience research; GENERAL – overall research design considerations; WHO – conceptualizing and investigating dialogue participants; WHAT – framing issues from multiple perspectives; and HOW – identifying spaces and channels for public dialogue. Applying the framework to the case study demonstrates the guidelines’ usefulness for evaluation purposes, grounds the study in an actual case of audience research and extracts lessons for future applications. The framework succeeds in judging the appropriateness of the study’s design for its purpose. The study contributes to the search for effective means of public engagement by proposing practical guidelines for the first steps of such a process, a methodological praxis for audience research that can be useful in scholarly and practitioner communities and can be refined and adapted for various contexts. / Dissertation (MA)--University of Pretoria, 2012. / Information Science / unrestricted