Agriculture touches the lives of individuals every day, and some do not even realize it. As a means to educate society, agricultural education programs, such as "AgVenture," have been established to educate youth about the importance of agriculture to both the individual and to society. This study examined the direct impact that one agricultural education program, specifically "AgVenture," had on youth perceptions and knowledge of agriculture. Youth's perceptions and knowledge of agriculture were examined using a pre-test and post-test instrument administered to 41 fourth grade students who participated in the "AgVenture" program. The questions covered the basic agricultural material that the students would be exposed to at the program. Based on findings, it was concluded that the "AgVenture" program had a positive impact on the knowledge of the students regarding agriculture. It was also concluded that the students gained an understanding of what agriculture encompasses and that almost all students were impacted, in a positive manner, in regard to their perceptions of agriculture. Findings revealed that the need continues for agricultural programs to inform youth about agriculture.

In today's technological environment, there is constant competition for audience readership and viewership between various media outlets. News media provides a great deal of information to the general public through television, print, and web sources, especially in terms of agriculture. This study aimed to discover audience perceptions of two different natural disasters by examining the effects of photographic inclusion in print news articles including agricultural perceptions and content recall. Additionally, differences between self-perceived milk industry advocacy and a milk campaign story are also examined. Newspaper articles about the effects of the 2010-2011 drought in Texas and the aftermath of Tropical Storm Irene were also used. Students in the College of Agriculture and Life Sciences at Texas A&M University were surveyed in online pre and posttests. Student responses displayed a moderate relationship between photos and article content in regards to the Hurricane Irene article. A significant relationship was present between self-perceived non-advocates and their outlook on milk consumption and the dairy industry with the inclusion of photographs. There were differences seen between students who have family who work in agriculture, claim membership in an agriculture association, live on a farm or ranch, and were members of FFA as they viewed the drought article to be more positive than those who did not have these agricultural backgrounds. Furthermore, student responses show a relationship between the milk industry article in the pretest (photos included) and posttest (photos not included) by viewing the photos as positive, humorous, and shocking. This study found student perceptions of the two news articles related to the drought as well as the tropical storm to be the same regardless of photographic presence. This leads the researcher to conclude that photos had no effect on the overall perceptions of the news stories. However, students who received photographs did see a relationship between the photos associated with the flood article and the content presented in the story. This effect was not seen with the photographs of the drought story. Since the photos associated with the flood story were the original photos printed with the news story, it is probable to conclude that students properly associated photographic elements with that of the story's content.

Career choice is governed by what individuals value and their perception of the realities that exist in a given field. Agriculture career education of gifted and talented students, therefore, must begin with an assessment of the values of the students, their assumptions regarding fields within the agriculture industry, and factors that influence their career decisions. This descriptive study summarized values and perceptions held by participants in the 2006 Virginia Governor's School for Agriculture (VGSA). Originally, the VGSA hosted 98 students; one student withdrew from the program. The results of the study confirmed that there is still much controversy and misunderstanding about agriculture and careers in the agriculture arena. The testing process included a survey of career values called the Values Scale. This instrument was developed by Dorothy Nevill and Donald Super and last updated in 1989. The 106-question survey measured 21 personal career values of participants. Follow-up data were collected gauging the students' thoughts on agriculture careers, agriculture companies, their individual career goals, and the influences that shaped their career decisions. The career values of the VGSA Class of 2006 were surprisingly similar to high school student data collected in 1989. There were slight decreases in the value placed on economic rewards and security, but many of the other values mirrored past national data. Most students (n=73) were able to name five agriculture careers with "farmer" garnering most of the responses; however, 29 students did not name a single agriculture company. A majority of the students (n=56) stated that they had made a career decision; however, most of these (n=32) also stated their career was not in the field of agriculture. Half of those having a career goal made their decision prior to their sophomore year in high school. Parents were named by the students as the greatest single influence on career decision among ten choices. School experiences, work experiences, and people who work in the field were also high among influences. Suggestions for further research include identifying effective methods of agricultural career exploration within VGSA and value comparisons between gifted students and the general student population. / Ph. D.